Brat summer guide: 2024’s latest TikTok trend
In years gone by, the word had serious negative connotations but thanks to one pop star, it’s well and truly on the way up.
These products are hand-picked by our team to help make shopping easier. We may receive payments from third parties for sharing this content and when you purchase through links in this article. Product prices and offer details are not assured, and should be confirmed independently with the retailer. Learn more
That’s brat.
If you've spent any time on the internet or around Gen Z in the past couple of weeks, it’s a term you’ve probably heard once or twice. Thanks to Charli XCX’s hit new album, Brat, released on June 7, the word, and it’s related term ‘brat summer’ have skyrocketed to insane levels of popularity.
BUT WHAT DOES BRAT ACTUALLY MEAN?
Essentially, it’s about living a carefree, messy life and is the complete opposite of the previous clean girl and current ‘so demure, so mindful’ trends.
Brat summer is all about being your true self and accepting your flaws while embracing the chaos.
Charli herself further explained the term in a TikTok video.
“You’re just like that girl who is a little messy and likes to party and maybe says some dumb things sometimes. Who feels herself but maybe also has a breakdown. But kind of like, parties through it, is very honest, very blunt. A little bit volatile. Like, does dumb things. But it’s brat. You’re brat. That’s brat,” she said.
HOW TO BE BRAT
Ok, now that you know what the trend is, how can you actually embody it?
The album cover is neon green so embracing “brat green” is a good place to start. Also, think party-girl vibes so smudged eyeliner and grungy street style.
In another TikTok, Charli said a strappy white tank top with no bra is also giving major brat vibes.
Essentially, it’s about wearing whatever you want and not caring what anyone else thinks. Sounds pretty good to me.
For more specific products, have a look at our guide below.
Dazie Dream Girl Racer Tank, $13.99 (down from $19.99) at THE ICONIC
Faux Leather Pleated Mini Skirt, $19.99 (down from $49.99) at Glassons
Swift Lust sunglasses, $90 at Le Specs
Sephora Collection Original Colorful Eyeshadow Mono, $9.60 (down from $16) at Sephora
Miaou Ana Corset, $298.89 (down from $530.82) at Revolve
StickyGrippy Suction Phone Case Mount, $31.88 at Amazon Australia
Lace Tights, $9.99 at Glassons
Essie Expressie Nail Polish, $11.99 (down from $13.99) at Chemist Warehouse
Von Dutch Pink Satin Trucker Cap, $79.99 at Stylerunner
Super Baggy Denim Jort, $44.99 at Cotton On
More Coverage
To help you save on every purchase be sure to check out news.com.au Coupons, where you’ll find deals and coupon codes for many of your favourite brands and retailers, such as Priceline, Myer and Sephora.
Also don’t forget to sign up the (free) news.com.au checkout newsletter.
‘No-brainer’: Dapper men’s fashion essentials
Building a wardrobe can be stressful, but we’re saving your oodles of time and money with this excellent range of essentials.
I’m a curvy girl and I found the dress of my dreams
Something that will make getting ready in the morning a whole lot easier? Sign us up.
‘Obsessed’: Shoppers flock to Cotton On jeans
Cotton On jeans have sparked a frenzy online but do they really live up to the hype?
Vogue editor’s wardrobe ‘hack’ for winter
Save time and money with this wardrobe trend that actually involves cutting down on your clothes, not buying more.