Naked Sundays founder Samantha Brett on how she started sell-out business
Selling out in just 36 hours when they first launched, Naked Sundays’ latest product is now back in stock — but you best be quick.
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When Samantha Brett landed her “dream job” of becoming a television news reporter, she thought she was set for life.
“I would get up at 3.30am every morning, do a full face of makeup, go out on the scene – a bushfire, a flood, a crime scene, the courthouse, whatever it may be, and I just absolutely loved it,” she told news.com.au.
Samantha’s job as a Channel 7 TV reporter meant she was outside in the blazing sun all day, reporting with a full face of makeup on.
“I eventually started to notice a pattern in my newsroom where fellow colleagues would come back after a while with big cuts across their faces, plasters and what not and I wondered what was going on … well it was actually people getting skin cancers cut out,” she said.
That’s when Samantha got to thinking, and Naked Sundays – now Australia’s number one SPF skincare brand – was born.
You might recognise the SPF50+ Glow Mist Top Up Mist and the SPF50+ Collagen Glow 100% Mineral Perfecting Priming Lotion, which we’ll get into later on.
The brand recently launched the CabanaGlow SPF50 Illuminating & Bronze Duo – and they happened to sell out within hours.
Available in a bronze and illuminating duo (or separate if you prefer), the tinted SPF50 mineral serum is packed with brightening pigments to hydrate your skin.
Five-star rating customers called them the “best ever”, loving how “incredible” they feel and noting they “will not disappoint”. Thankfully the Cabana Glow drops are back in stock - so run, don’t walk!
According to the Cancer Council, sunscreen needs to be applied 20 minutes before going outdoors and should be reapplied every two hours if you are spending time outdoors. As sunscreen can be easily wiped off, lost through perspiration you should also reapply after swimming, sweating or towel drying.
‘IT TOOK A LONG TIME TO GET IT RIGHT’
The idea of a sunscreen spray – the OG SPF50+ Glow Mist Top Up Mist – came to Samantha in 2019.
“I thought it could be something like a rose water spray with all these beautiful ingredients in it to make your skin feel good throughout the day … I went to manufacturers and chemists and they all told me absolutely no,” she told news.com.au.
Samantha knew the SPF spray she wanted to create wasn’t going to be easy. It had to not pill under makeup, not give off the dreaded white cast and could be applied over makeup throughout the day.
Working with makeup artists and skin experts helped Samanatha create an SPF spray with makeup wearers in mind.
The brand Naked Sundays didn’t officially launch until 2021, meaning the formula took almost two whole years to get right.
“I would get samples back that were white and sticky, so it took a long time to get it right,” she said.
When Samantha first launched into the market, she sold all her stock in just three weeks.
In October 2021, Samantha experienced one of her many ‘pinch me’ moments when Naked Sundays launched in Mecca.
“We sold out of the SPF50+ Collagen Glow 100% Mineral Perfecting Priming Lotion and the SPF50+ Glow Mist Top Up Mist in just 24 hours – three months worth of stock gone. That really cemented to me that this is something I needed to give my full attention to,” she told news.com.au.
“Naked Sundays completely took off in a way that I had never even dreamt of, never would have envisioned, it had a life of its own.”
After working as a journalist and news reporter for almost 20 years, Samantha decided to quit the job she loved and adored to focus on Naked Sundays full-time.
THE IMPORTANCE OF MULTI-PURPOSE PRODUCTS
By taking one look at the Naked Sundays product line-up, it’s clear to see how much Samantha loves coming out with multipurpose products.
For example, the SPF50+ Collagen Glow 100% Mineral Perfecting Priming Lotion is one of those products that does it all. The 4-in-1 formula gives you mineral SPF protection, and works as a moisturiser and primers thanks to the added vegan collagen and watermelon extract.
Samantha’s dream is to have every part of your beauty routine include SPF50.
“You’ve got the primer, your lip, your spray to top up and some cool other stuff launching soon. There’s a bronzer, blush and highlighter and they are all SPF50,” she said.
MOST POPULAR NAKED SUNDAYS PRODUCTS
The most popular products available at Naked Sundays are the SPF50+ Glow Mist Top Up Mist – the product that started it all – and the SPF50+ Collagen Glow 100% Mineral Perfecting Priming Lotion.
Always read the label and read the directions for use. Avoid prolonged exposure in the sun and wear protective clothing, hats and eyewear when exposed to the sun. Frequent reapplication is required for effective sun protection.
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