Sony to launch firm to explore making electric cars

Sony chief executive officer Kenichiro Yoshida unveils the Sony Vision-S SUV prototype electric vehicle during the Sony press conference ahead of the Consumer Electronics Show (CES) on January 4, 2022 in Las Vegas, Nevada

Sony chief executive officer Kenichiro Yoshida unveils the Sony Vision-S SUV prototype electric vehicle during the Sony press conference ahead of the Consumer Electronics Show (CES) on January 4, 2022 in Las Vegas, Nevada

Electronics giant Sony unveiled Tuesday a new prototype of its Vision-S electric vehicle and announced the founding of a company to explore jumping into the rapidly growing market. 

Through this new branch, the electronics giant "intends to explore entry into the EV market," it said in a statement.