Oscars adds 'fan favorite' prize voted by Twitter

As Oscars voters have increasingly drifted away from more mainstream fare, the Academy of Motion Picture Arts and Sciences has toyed with various reforms to boost the ceremony's popularity

Next month's Oscars will include a new "fan favorite" prize for the year's most popular film as voted for by Twitter users, organizers said Monday seeking to lure viewers back to a ceremony that has seen audiences plummet.

The announcement -- which will be made during the 94th Academy Awards telecast on March 27 -- comes after several crowd-pleasing blockbusters including "Spider-Man: No Way Home" and "No Time To Die" failed to earn Oscar nominations in major categories, including best picture.

Television ratings for the Oscars have dramatically declined in recent years. Last year's edition, which honored mainly smaller, arthouse movies such as best picture winner "Nomadland," was watched by just over 10 million viewers -- a 56 percent decline from 2020, which was already a record low.

In 2018, organizers proposed a "popular film" Oscar to honor blockbuster movies such as Star War films or Marvel superhero films that rake in millions at the box office.

Meryl Johnson, the Academy's vice president of digital marketing, said the move would "help build an engaged and excited digital audience leading up to this year's ceremony" and allow fans to "engage with the show in real-time, find a community and be a part of the experience in ways they've never been able to before."

- Hosts revealed? -

A separate poll will ask voters to chose their favorite "movie cheer moment." The five most popular choices -- billed as scenes where "audiences couldn't help but erupt into cheers in theaters" -- will be shown during the Oscars.

Variety and Deadline both reported that actors Amy Schumer, Regina Hall and Wanda Sykes will share hosting duties.

Broadcaster ABC last month confirmed the Oscars will have a host for the first time since 2018, when Jimmy Kimmel last took the stage for Tinseltown's most important prize-giving event.

Next month's Oscars will return to the ceremony's traditional Dolby Theatre venue in Hollywood, after the pandemic-affected 2021 Academy Awards were held at a Los Angeles train station.

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