Ariana Grande to appear and perform in Fortnite video game

Ariana Grande, pictured January 2020, will appear as a human-fantasy creature hybrid in the popular video game Fortnite and perform some of her greatest hits

An avatar of Ariana Grande will appear in the popular video game Fortnite and perform some of the pop superstar's greatest hits over the weekend, in an event highlighted by game maker Epic Games to showcase their new strategy.

In five different rounds, to target all time zones, players can choose an option that will let them go on an adventure with Grande. 

During the rounds, which last about half an hour, several of the Grammy winner's songs will play, including "Be Alright" and "Positions." Grande-themed merchandise will also be available in the game's store.

"That's a big area where we want to innovate because Fortnite should always really exist in partnership with real world activities," Phil Rampulla, head of brand at Epic Games, told AFP. 

A juggernaut of the video game industry, Fortnite boasts about 350 million gamers throughout the world.

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