Peninsula Hot Springs to offer innovative services in Fingal
A popular Peninsula business is making major changes ready for the new COVID-normal. See what this business is doing to attract visitors again.
Victoria Business
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WHEN Melburnians are able to flee the confines of the CBD and suburbs, many of them will head to the Mornington Peninsula for some rest and relaxation.
When that happens, Charles Davidson will be ready.
With his brother, Richard, Mr Davidson established Peninsula Hot Springs in Fingal in 1997.
The award-winning geothermal hot springs and day spa has become a major attraction in the state, but in March it was forced to close because of COVID-19.
BUSINESS CHANGES DIRECTION TO SURVIVE
As Victoria emerges from lockdown, Mr Davidson has been making some significant changes to his business to ensure it remains viable in the face of ongoing restrictions.
The 4sq m rule will significantly reduce the number of people able to enjoy the springs and spas at any one time and this has forced Mr Davidson to value-add to the experience.
“We will only be able to have a third of the guests we’d normally be able to have – from 750 guests we will be able to have 250 people,” Mr Davidson said.
“Our business isn’t designed to make money with 250 people so we have to have more opportunities for them to spend money on other activities while they are here.”
New activities include clay therapies, yoga sessions, nature walking trails, guided meditation walk and private cabanas and luxury relaxation lounges for couples or groups.
“Guests can have a meal delivered to their cabana, go to the pools and then come back and read. They have couches, side tables, heating and airconditioning, a place to plug in your phone, most have Wi-Fi and in some you’ll be able to enjoy a massage,” Mr Davidson said.
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From November, guests will be able to stay overnight in spacious glamping tents fitted with ensuite bathrooms, his and her walk-in robes, a kingsize bed and balcony deck.
Despite the past months being a difficult time financially, Mr Davidson expects business to be brisk when restrictions ease.
“Coming out of COVID-19, people are going to be more focused on their health and on being outside and connecting with nature and friends. Relaxing in the sun and in nature is exactly what people need,” Mr Davidson said.