Apple want to create original video content for its own streaming service Apple Music

NETFLIX’S reign as the king of streaming services might soon come to an end, with a powerful competitor throwing its hat in the ring.

Apple want to take on Netflix? Well, we have heard stranger things.

NETFLIX’S reign as the king of streaming services might soon come to an end, with a powerful competitor throwing its hat in the ring.

According to a report by The Wall Street Journal, Apple is attempting to combat falling iPhone sales by adding original video content to its music streaming service Apple Music.

This has been rumoured since the tech giant relaunched its Apple TV, but claims are now more substantiated with the company “in talks with veteran producers” about its plans.

Unlike Netflix, Stan and other streaming services, Apple is only planning to add “a handful of carefully selected shows, and potentially films” instead of buying the rights to populate a whole library.

The report claims that Apple is yet to commission any scripts due to internal differences, although sources claim the company is looking to create shows with the same production value as HBO’s Westworld and Netflix’s Stranger Things.

Apple Music will play host to the original video content.

This isn’t the first time Apple has made a push into creating video content, with the tech giant recently purchasing the rights to its own version of James Corden’s Carpool Karaoke.

The first 16 half-hour episodes feature Alicia Keys, Ariana Grande, John Legend, Metallica and Will Smith performing “carpool karaoke” with rotating hosts.

Building on its partnership with hip hop heavyweight Dr Dre, Apple has also announced its working on a semi-autobiographical documentary series about the famed rapper called Vital Signs, whichit is expected to premiere on Apple Music later this year.

As both these confirmed projects are heavily rooted in music, if Apple’s rumoured expansion goes ahead, it will be the company’s first move away from music-related video content.

Do you think this sounds like a good move? Continue the discussion in the comments below or with Matthew Dunn on Facebook or Twitter.

Originally published as Apple want to create original video content for its own streaming service Apple Music