Apple apologises to teenagers evicted from Melbourne store in viral video

APPLE has issued an apology to Melbourne students after a viral video showed the African teenagers evicted from a Highpoint Apple store.

(FILES) The Apple logo is seen in this September 11, 2012 file photo at the Yerba Buena Center for Arts in San Francisco. Apple's quarterly profit soared to a record $18 billion on the back of unprecedented iPhone sales, the tech giant said January 27, 2015. The California-based Apple posted record revenue of $74.6 billion in the quarter, during which 74.5 million iPhones were sold. Apple also set new records in the quarter for sales of Macintosh computers and revenue from digital goods on the shelves of its Apple Store. AFP PHOTO / Kimihiro HOSHINO / FILES

APPLE has apologised to the group of African teens who were filmed being ejected from a Melbourne Apple store in a video that has gone viral.

In the video, a staff member from the Melbourne Highpoint store denies entry to the school students because of concerns they “might steal something”.

Many comments on social media yesterday described the actions of the Apple staff as racial profiling and racist.

Apple today issued a statement about the incident which came to light yesterday.

“Inclusion and diversity are among Apple’s core values,” the statement said.

“We believe in equality for everyone, regardless of race, age, gender, gender identity, ethnicity, religion or sexual orientation. That applies throughout our company, around the world with no exceptions.

“We’ve looked into the details of the situation and we apologise to the customers involved. We will continue to do everything in our power to ensure all our customers are treated the way they should be.”

Originally published as Apple apologises to teenagers evicted from Melbourne store in viral video