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Tokyo Olympics: The unparalleled coverage you will get from your News subscription

Sport is in News’s blood, and we are intrinsically linked with the Olympics. Here is what you will get from your News subscription ahead of the hotly anticipated Tokyo Olympics.

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A few days before her Olympic final Cathy Freeman got to talking with her coach, Peter Fortune, about what she might wear in the big race.

It was an unusual conversation. What Fortune didn’t know was that Freeman was planning something. She was thinking she might wear the one-piece suit and, after a brief conversation … Fortune thought it was a masterstroke.

For us here, right now, the image of Cathy Freeman crossing the line in her one-piece suit is the iconic image of not only the Sydney Olympics but, really, of Australia at the Olympics.

It is our go-to memory.

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An emotional Cathy Freeman after winning the 400m final. Picture: Colleen Petch
An emotional Cathy Freeman after winning the 400m final. Picture: Colleen Petch

But the suit wasn’t the BIG story.

The sigh was the big story.

Moments after crossing the finish line Freeman sat down on the track, suddenly a vulnerable young woman again, and with all the world watching she let out a sigh that echoed back to her ancestors.

The story was as much about the sigh as the gold medal.

For Freeman that sigh was the end of her struggle, the final moment in what began as a young girl and then stepped up for real six years earlier, in 1994, when she innocently grabbed an Aboriginal flag after winning Commonwealth Games gold and became the focal point of her people’s fight for recognition.

By Sydney the pressure was immense, almost incalculable. Because, by Sydney … all the world was focused on her journey.

It was a journey for Freeman.

We at News have been on our own journey.

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Freeman’s sigh after winning gold was the big story from her famous win. Picture: Colleen Petch
Freeman’s sigh after winning gold was the big story from her famous win. Picture: Colleen Petch

Finding the story, and telling the story, is what News does better than anybody.

Whether it be Freeman and Ian Thorpe in Sydney 2000 or Herb Elliott in 1960 or a young Snowy Baker swimming in the 4 by 200m relay, then heading to the diving pool before finally winning silver as a middleweight boxer, all at the 1908 Games in London, News has been there.

We have been part of the Olympics movement from the beginning.

For all the big moments. Whether its poolside or trackside. Ringside or sideline.

Sport is in News’s blood. And, as such, receives the recognition it deserves.

That means we cover not only the heroes but the battlers, the ones whose appearance at the Games in any other sphere would normally show up only in the details at the back off the sports section. But at News we reveal that their greatest glory was, in fact, getting there.

So yes, we tell their story, too.

They are the ones who … Have A Go.

News loves those who have a go. After all, it is the company’s own story.

It is this attitude that has underwritten News’ coverage of the Games from the very beginning, and it’s everywhere.

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Ian Thorpe shows off the gold medal he won in the men's 400 metres freestyle final at the Sydney Olympic Games.
Ian Thorpe shows off the gold medal he won in the men's 400 metres freestyle final at the Sydney Olympic Games.

We don’t just cover the Olympics, we take an active role in its operation. When Sydney put together its bid for the Sydney Games News took up the pitch with them, working on the AOC’s behalf and making sure we pulled it off.

We did it for the Commonwealth Games on the Gold Coast and nothing will change for Queensland’s bid for 2032.

These Olympics will be perhaps the most era-defining of all as they come out of a year where the world stopped, and the Games will reignite global optimism.

And we are proud to be the official, and the exclusive print partner for the Australian Olympic Committee.

News will mobilise across its entire network — its metro, regional, rural, community papers and its digital platform.

Taking the story to Australians, better than anybody.

Better access to athletes, from the gold medallists to the battlers whose story demands to be told, they are all covered.

We will offer readers the most comprehensive and most personal coverage of the athletes in Tokyo from the moment they win selection.

We are also proud of our long association with the Olympic movement, and it is with pride we will send a world-class team to Tokyo to bring the best insights, interviews and news from on and beyond the track, pool and court.

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Original URL: https://www.heraldsun.com.au/sport/olympics/tokyo-olympics-the-unparalleled-coverage-you-will-get-from-your-news-subscription/news-story/d3071f095a9ec7c86ae2fee5ca22492d