Puma’s World Cup kits: Uruguay, Senegal, Switzerland, Serbia to wear near-identical away kits

PUMA are copping it after their grand unveiling of 10 country’s new away kits, which are all almost identical. It takes accusations of cookie-cutter designs to a whole new level.

PUMA have unveiled TEN new away kits to be paraded over the international break - with all jerseys bearing a striking resemblance.

All of the shirts designed by the German firm are white, but each top has slight colour differences on the collar and sleeves, report The Sun.

Serbia are the only country to boast a huge stripe down the front of their shirt - much to the delight of their fans.

REVEALED: Every leaked, launched World Cup 2018 kit

A host of the bland kits were leaked last month by Footy Headlines, with supporters claiming the designs are getting “worse and worse.”

The new jerseys could be shown to the world in the upcoming international friendlies, with Switzerland revealing they will wear the top against Greece on Friday.

Puma's creative kit launch of ... entirely white kits

And Granit Xhaka’s side, along with Uruguay, and Puma’s latest partners Senegal and Serbia, will showcase the kits at the World Cup in Russia.

Italy, Austria and the Czech Republic, along with African trio Cameroon, Ghana and Ivory Coast all have been designed new kits.

Each kit features design elements that represents each country, such as the Austrian top using the coat of arms badge, consisting of using a double-headed eagle, symbolising their liberation.

Czech Republic's white Puma away kit

Ivory Coast's white Puma away kit

Austria's white Puma away kit

Italy's white Puma away kit

And all kits have Puma’s evoKNIT thermoregulation technology, which has an adaptive cooling system and enhanced moisture management that claims to deliver the perfect on-pitch body temperature.

Stefano Favaro, Puma’s Teamsport Creative Director, said: “When our Federation’s step out onto the pitch they all play with a nation’s support, and a passion for the crest that adorns their chest.

Uruguay's white Puma away kit

Ghana's white Puma away kit

Serbia's white Puma away kit features a red, blue and white stripe

Switzerland's white Puma away kit

Cameroon's white Puma away kit

“With this clean, contemporary design statement, we wanted to strip back all the noise and elements that stand between our teams, players, and crowd, to celebrate what they play for, the badge, the flag, and the fans.”

But the majority of fans have been left underwhelmed by the design of the kits, believing them to be dull, boring and unimaginative.

Here are a few of the best tweets...

The new Serbia Puma away kit. I love it to be honest. pic.twitter.com/tOCSvd0Djw

— Serbian Football (@SerbianFooty) March 19, 2018

Have you seen Puma’s current Away all white kits? I think Puma has taken this whole “use the same template” thing to another level with that disgrace they had made

— Casa Bruni (@CasaBruniDesign) March 19, 2018

Wtf @PUMA?! Where are the real world cup kits?! laziest work ever!

— iamabsatou (@absatou) March 19, 2018

Puma make the worst football kits ever lol especially World Cup kits smh

— K O L A - W A R T E R (@KiloBravoOscar) March 19, 2018

absolutely LOVING the new Puma international kits 😍😍😍 pic.twitter.com/2dmUXwEZ3q

— Chris Macchi (@mxcchi) March 19, 2018

After all the dreadful Puma kits a couple of weeks ago, Serbia must be delighted they got theirs after the designers started trying. https://t.co/jcChPU2PB4

— Sam Street (@samstreetwrites) March 19, 2018

Some of those Puma designs are lazy AF. Classical looks can be great, but you can’t make a bunch of plain kits across your stable and then pretend it’s to do with each country’s heritage

— Huw Davies (@thehuwdavies) March 19, 2018

Puma's kit designer definitely forgot all about these until the night before the designs were due. pic.twitter.com/LmQkEfeElq

— Brooks Peck (@BrooksDT) March 19, 2018

This article originally appeared in The Sun and has been reproduced with permission

Originally published as Puma’s World Cup kits: Uruguay, Senegal, Switzerland, Serbia to wear near-identical away kits