Etihad Stadium to be renamed Marvel Stadium from September 1
ETIHAD Stadium will be no longer after locking in a new eight-year naming rights deal with a monster film and entertainment company.
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ETIHAD Stadium will be renamed Marvel Stadium from September 1 this year.
The eight-year deal with the Walt Disney Company reportedly includes a complete rebranding of the stadium and a premium Marvel shop, that will see much-loved Marvel stories and characters brought to life.
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Marvel is responsible for some of this century’s biggest superhero blockbusters, including The Avengers and Captain America.
Iâm a new deal, Etihad Stadium will be renamed âMarvel Stadiumâ and not the more accurate âWorst Place in the Worldâ.
— Titus O'Reily (@TitusOReily) May 23, 2018
Marvel Stadium... pic.twitter.com/wc1vbYhYGy
— Iamutd (@uniqueutd) May 23, 2018
Etihad Airways bought the naming rights to the stadium in 2009.
Before that the venue was known as Telstra Dome and Colonial Stadium.
Docklands Stadium’ was built as a replacement for Waverley Park and saw its first AFL match in 2000 between Essendon and Port Adelaide.
Satirical sports writer Titus O’Reily said the new name would more accurately describe the stadium as the “Worst Place in the World”.
STADIUM’S PREVIOUS NAMES
Colonial Stadium: 2000 - 2002
Telstra Dome: 2002 - 2009
Etihad Stadium: 2009 - 2019
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