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Lou Richards: Collingwood legend’s dares draw cult following

FROM cutting Ted Whitten’s lawn with scissors to rowing Geelong coach Bill Goggin across the Barwon River in a bath tub, Louie the Lip’s dares are legendary.

Michael Christian and Garry Lyon prepare for a Collingwood-Melbourne clash with a toga-wearing Lou Richards at the MCG. Picture: Clive Mackinnon
Michael Christian and Garry Lyon prepare for a Collingwood-Melbourne clash with a toga-wearing Lou Richards at the MCG. Picture: Clive Mackinnon

THEY called it “The Kiss of Death”, and it was the newspaper column everyone from the Prime Minister downwards devoured with a passion.

Lou Richards’ fearless predictions in the Sun News-Pictorial spread out across more than 30 years, and his penchant for bestowing the most memorable of nicknames on the some of the game’s greatest players, made him compelling reading.

Along the way “Louie the Lip”, as he became known, made football fun again, taught players to laugh at themselves, and dragged countless new people to the game.

Lou Richards signs copies of his book The Kiss of Death.
Lou Richards signs copies of his book The Kiss of Death.

TRIBUTES FLOW FOR LOU RICHARDS

LOU RICHARDS: THE LITTLE BLOKE WHO ROSE ABOVE THE PACK

DEVOTED FATHER: DAD WOULD HAVE GIVEN IT ALL UP FOR FAMILY

LOU WAS KING OF VICTORIA AND LOVED BY ALL: MIKE SHEAHAN

THE HEART AND SOUL OF COLLINGWOOD

LOUIE THE LIP BLAZED A TRAIL

LOU ‘WILL ALWAYS BE A COLLINGWOOD PERSON’: EDDIE MCGUIRE

TIMELINE: THE LIFE AND TIMES OF LOU RICHARDS

One of his early dares showed the level of interest in his weekly prognostications. Ahead of the 1961 preliminary final, he favoured Melbourne over Footscray, and in his inimitable fashion declared on the morning of the match that he would cut Ted Whitten’s lawn with scissors if the Bulldogs won. Walking into the MCG that day, the first people Richards ran into was Prime Minister Bob Menzies, who said to him: “Good day, young Richards. All I want to see is Melbourne get beaten here today, so you can cut the lawn.”

Lou Richards cutting the lawn with scissors to Ted Whitten’s amusement. Picture: Genevieve Edwards
Lou Richards cutting the lawn with scissors to Ted Whitten’s amusement. Picture: Genevieve Edwards

The Bulldogs won, and a crowd of onlookers turned up to see him start snipping Whitten’s lawn with scissors.

There were countless more dares, each one more outrageous and better attended than the last.

There was the time he rowed Geelong coach Bill Goggin across the Barwon River in a bath tub with more than 5000 people on either bank; when Peter Hudson dunked him in a horse trough and when Dermott Brereton tipped a bucket of freezing water on his head; when he had to wheel Carlton’s Warren ‘Wow’ Jones along Lygon St in a wheelbarrow; when he swept a section of Collins St with a feather duster; and when he was smeared with pizza and spaghetti by an assortment of Blues players.

Lou Richards rows Geelong coach Billy Goggin across the Barwon River in 1980.
Lou Richards rows Geelong coach Billy Goggin across the Barwon River in 1980.
Front page of The Sun newspaper (on August 11, 1959) featuring Lou Richards sweeping Collins St with a feather duster after Footscray beat Melbourne.
Front page of The Sun newspaper (on August 11, 1959) featuring Lou Richards sweeping Collins St with a feather duster after Footscray beat Melbourne.
Lou Richards gets spaghetti tipped on him by Carlton players in 1981.
Lou Richards gets spaghetti tipped on him by Carlton players in 1981.
Lou Richards after having spaghetti tipped over him by Carlton players in 1981.
Lou Richards after having spaghetti tipped over him by Carlton players in 1981.

Most challenging was the day this 170cm, 73kg scribe piggybacked North Melbourne colossus Mick Nolan — all 115kg of him — along Errol St to the North Melbourne Town Hall after the Kangaroos beat South Melbourne in 1978.

Even more enduring were some of the most iconic nicknames he gave to some of the game’s stars, including “Lethal” Leigh Matthews, “the Flying Doormat” (Bruce Doull), “the Incredible Hulk” (Rene Kink), “the Galloping Gasometer” (Mick Nolan), “The Flying Dutchman” (Paul Van der Haar), “The Big Dipper” (Robert DiPierdomenico).

Lou Richards piggybacking North Melbourne colossus Mick Nolan.
Lou Richards piggybacking North Melbourne colossus Mick Nolan.
Lou Richards after letting Carlton's Mil Hanna shave his head in 1989.
Lou Richards after letting Carlton's Mil Hanna shave his head in 1989.

Matthews once told Richards his mother didn’t like the “Lethal” nickname, to which the media megastar reminded him how much money it had made him.

Richards did it all with a cheeky smile, knowing his audience loved it. In his autobiography, The Kiss of Death”, he explained: “Call them corny, call them contrived, call them what you like, but these pranks have been great fun.

They’ve shown the human face of the footballers involved and they’ve dragged people out in their thousands. And from a personal point of view, they’ve sold millions of newspapers.”

1980: Lou Richards in Mickey Mouse ears.
1980: Lou Richards in Mickey Mouse ears.
Lou Richards with a special Herald Sun poster for the centenary match between Collingwood and Carlton. Picture: Jay Town
Lou Richards with a special Herald Sun poster for the centenary match between Collingwood and Carlton. Picture: Jay Town
Then-Federal Treasurer Paul Keating and Lou Richards in a non-political tug of war over a Collingwood jumper in 1990.
Then-Federal Treasurer Paul Keating and Lou Richards in a non-political tug of war over a Collingwood jumper in 1990.
Lou Richards in wet weather gear in 1983. Picture: Colin Stuckey
Lou Richards in wet weather gear in 1983. Picture: Colin Stuckey
King and Queen of Moomba Lou Richards and Kim Formosa in 1981.
King and Queen of Moomba Lou Richards and Kim Formosa in 1981.
Lou Richards reading a Footy facts ... and I'm not fooling! book.
Lou Richards reading a Footy facts ... and I'm not fooling! book.
Lou Richards with bananas on his head in 1982.
Lou Richards with bananas on his head in 1982.
Lou Richards prepares for the burial of the Col E Wobbles in 1990. Picture: Ron Wells
Lou Richards prepares for the burial of the Col E Wobbles in 1990. Picture: Ron Wells
Lou Richards and Carlton great Percy Jones duel.
Lou Richards and Carlton great Percy Jones duel.
Lou Richards holding a hoop while Nero the lion leaps through it at Sole Brothers Circus in 1987.
Lou Richards holding a hoop while Nero the lion leaps through it at Sole Brothers Circus in 1987.
Jack Dyer, Bob Davis and Lou Richards with monkeys on League Teams.
Jack Dyer, Bob Davis and Lou Richards with monkeys on League Teams.

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Original URL: https://www.heraldsun.com.au/sport/afl/teams/collingwood/lou-richards-collingwood-legends-dares-draw-cult-following/news-story/86ebdf067d5dd924348d696ed69ddb44