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Key Adelaide Crows players lost faith in coach Brenton Sanderson and he paid the price

BRENTON Sanderson pays the price for losing the faith of key players as Adelaide starts a nationwide search for its seventh coach..

senior Coach Brenton Sanderson listens to a prepared statement from CEO Steven Trigg at a press conference at Adelaide Headquarters on the passing of Dean Bailey from Lung Cancer. PIC SARAH REED.
senior Coach Brenton Sanderson listens to a prepared statement from CEO Steven Trigg at a press conference at Adelaide Headquarters on the passing of Dean Bailey from Lung Cancer. PIC SARAH REED.

BRENTON Sanderson has paid the price for losing the faith of key Crows players as the Adelaide Football Club began a nationwide search for its seventh AFL coach.

Despite having the best winning rate — 39 wins from 69 games, a 57 per cent success rate in three seasons — Sanderson on Wednesday was told the two-year, $1.2 million contract extension he was handed in December would not be honoured.

Sanderson, 40, and Crows chairman Rob Chapman on Thursday will have a joint press conference at West Lakes to explain a sacking that on Wednesday night was presented by the club as an agreement “to part ways”.

Despite his contract, Sanderson was at risk after not following up his bright start in 2012 — when Adelaide played in the preliminary finals — with repeat finals appearances.

The Crows have missed the major round in the past two years when Sanderson has delivered 11th and 10th rankings with a playing group considered sound enough to play finals.

A day after declaring “mediocrity was unacceptable” at the Adelaide Football Club — which is without an AFL premiership or grand final appearance since 1998 — Crows chairman Rob Chapman told Sanderson the club needed a new direction.

This followed a review of the Crows football program — by Chapman, fellow board members Andrew Payze and Mark Ricciuto and football chief David Noble.

A strong point of influence in this review was the feedback of senior players.

In the club’s only official statement last night, Chapman said: “Brenton is a quality person and accomplished coach, but recent weeks have unearthed a need for change.

“Both parties have realised they have different perspectives on where we are at as a footy team.

“It is a tough decision, but one the club feels pushes us closer to realising our ambitions.

“We would like to thank Brenton for his contribution and wish him every success.”

Sanderson, a former player at Adelaide, made no statement on Wednesday.

His future in AFL football could continue at Collingwood as an assistant coach working for his best friend, Nathan Buckley.

The field of contenders for Adelaide’s seventh coach since its start-up season in 1991 is already vast and varied — former Crows captain Simion Goodwin, Port Adelaide and Hawthorn premiership player Stuart Dew who is an assistant coach at Sydney, former Brisbane coach Michael Voss, Geelong premiership coach and current Essendon stand-in mentor Mark Thompson and Collingwood assistant coach Scott Burns, who missed the job in 2012.

Sanderson’s sacking still startled his coaching staff, particularly after the assistant coaches met Sanderson at the club’s West Lakes base on Wednesday to plan the Crows’ pre-season campaign that begins in November.

The dismissal — and how it was presented with no statement from the club until 6.17pm after three hours of media speculation — drew heated reaction from some of Adelaide’s high-profile supporters.

Brenton Sanderson when he was introduced as the Crows’ new coach.
Brenton Sanderson when he was introduced as the Crows’ new coach.

Club ambassador and FIVEaa breakfast radio host David Penberthy took to Twitter to savage the board saying: “What a total dog act by the adelaide football club. So incompetently handled too. An embarrassment.”

Sanderson’s last public presentation as Crows coach was on Friday, September 5, at the Adelaide Football Club’s awards night.

His review of the season was critiqued as lacking an inspiring vision for next season. His explanation of Adelaide’s failure to reach finals for the second consecutive year was loaded with statistics that were taken as excuses, particularly by Ricciuto who joined the board in July.

Sanderson’s coaching performances this season drew much criticism, particularly on match day when he failed to react to damaging match-ups.

But his results — 11 wins and 11 losses — this season reflected inconsistency and mediocrity the Crows board could not tolerate.

Adelaide’s results this season were often described as a “roller-coaster ride”.
After losing the first three games of the home-and-away series, the Crows balanced their account at 3-3.


But the only time Adelaide managed consecutive wins in the last 16 weeks of the qualifying season was in rounds 15 and 16 against Port Adelaide and Greater Western Sydney.
This inconsistency prompted Ricciuto, in his breakfast radio role on Triple M, to question Sanderson by saying: “There is something wrong at Adelaide, either with the coach’s ability to get themselves in the right mindset.”

Ricciuto’s five-point public review of Sanderson’s program left the impression he was not convinced of the coach’s ability to deliver a winning team. His stance in the club’s official review is considered the most significant in the sacking.

BRENTON SANDERSON

Born: February 27, 1974

Playing career: 1992-2005

209 games (Adelaide 6; Collingwood 4; Geelong 199)

AFL senior coaching career: 2012-2014

69 games, 39 wins, 30 losses

Crows’ finishing position under Sanderson

2012 — 3rd

2013 — 11th

2014 — 10th

Major coaching achievement:

2012 NAB Cup

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Original URL: https://www.heraldsun.com.au/sport/afl/teams/adelaide/key-adelaide-crows-players-lost-faith-in-coach-brenton-sanderson-and-he-paid-the-price/news-story/879e01f27654172ac34e930b45550c91