Adam Goodes' hurt turns to anger after Eddie McGuire's King Kong remark

ON Friday night Adam Goodes was hurt. Today he's just angry.

ON Friday night Adam Goodes was hurt. Today he's just angry.

The focus of his fury is Collingwood president Eddie McGuire's racist remark suggesting the Swans star, who was called an "ape" by a Magpies fan on Friday night, be used to promote the King Kong musical.

Swans great Michael O'Loughlin has revealed the level of the pain and anger his close mate is feeling after McGuire's racial slur on his Triple-M radio show in Melbourne yesterday morning.

"I've never heard him as angry," O'Loughlin told The Daily Telegraph.

"He can't believe this crap is still being brought up."

Despite Goodes accepting McGuire's personal apology, leading Swans officials didn't accept that it was just a "slip of the tongue".

Chairman Richard Colless dismissed McGuire's excuse outright.

"I think a slip of the tongue is probably one word mispronounced. This was actually a few sentences," Colless said.

"He's not a novice at this sort of thing. He's been doing it (broadcasting) professionally for 20 years. That's why we remain bewildered.

"I'm not a radio expert but I think the transcript was pretty explicit and I don't think you have anywhere to go on this."

After initially indicating the Collingwood president would not face any sanctions for his remarks, AFL boss Andrew Demetriou has done a backflip and will now deal with the Collingwood president under the league's Racial and Religious Vilification rules.

"Mr McGuire's comments about Sydney Swans player Adam Goodes were extremely disappointing and totally unacceptable," Demetriou said.

"Mr McGuire's ill-judged comments have clearly compounded the hurt caused to Mr Goodes by the incident last Friday night.

Adam Goodes

"As a result, Mr McGuire will be treated under the rules as we would anyone else within the AFL competition."

The punishment handed down by the AFL is sure to be closely scrutinised following the ABC's indefinite suspension of veteran rugby league caller David Morrow for racist comments.

In a conversation with fellow caller Shannon Byrne about the lights going out in Darwin (which Morrow thought was off-air), he remarked in a mocking accent: "Dat's da only way you can tell when there's anyone, er, awake is when dey smile ... (long pause) ... righto, about 15 seconds."

Morrow has also been banned from State of Origin matches as well.

A week is a long time in politics and equally long in football.

Just six days ago McGuire won universal praise for his actions in dealing with the racial abuse aimed at Goodes by a 13-year-old schoolgirl during Friday night's match between the Swans and Collingwood.

Following the match, McGuire went into the Swans' dressing rooms and sought out Goodes to apologise directly to him and Sydney players and officials.

O'Loughlin was working in commentary for Channel 7 at the match and is astounded by the turn of events.

"We had so much respect for Eddie at the weekend and what he's been doing at Collingwood over the years," O'Loughlin said.

"He's got great relationships with the indigenous players at the club and the players from the past.

"This is really disappointing. It's taken another step backwards."

Colless has had plenty of run-ins with Collingwood president McGuire over the years and believes this one will take some time to get over.

"Eddie will have to live with this for a long time," Colless said.