Disney leaves stamp on Docklands stadium with rooms named after Marvel heroes
Footy fans can expect a new look Marvel Stadium when the AFL season kicks off next month, with function rooms renamed after action heroes, character photo stations and a Spider-Man climbing wall.
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Function rooms at Marvel Stadium have been renamed after action heroes as Disney leaves its stamp on Melbourne’s second biggest footy ground.
The Docklands venue will look and sound a little different when AFL fans pour through the gates in March.
Popular sections of the stadium previously named after admirable sporting qualities have been rebooted to promote popular Marvel characters.
Fans used to spending time in the Limelight lounge should instead look for the Stark Room, named after Iron Man’s alter ego.
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The Accolade Room has been rebadged as the Parker Room, in a nod to Spider-Man’s alias of Peter Parker.
And Captain America has taken over the function area formerly known as Endeavour, which will now be known as the Rogers Room.
Marvel Stadium chief executive Michael Green told the Sunday Herald Sun the changes reflected the new partnership with The Walt Disney Company Australia.
“We wanted to create an immersive experience for patrons and bring to life the Marvel brand in a unique stadium setting,’’ he said.
“Part of this evolving journey was a renaming of some of the function rooms to reflect popular Marvel characters.’’
The popular Victory Room, which many fans frequent for post-match celebrations, will remain unchanged.
But two other rooms overlooking the playing surface have also been renamed after Marvel characters.
The Laureate room has been changed to the Quill Room, in honour of Star Lord Peter Quill.
And the Crest Room will be known as the Danvers Room, after Marvel’s Carol Danvers.
Fans flocking to the footy will see a Spider-Man climbing wall, expected to be built outside gate four in time for the first match of the season at Marvel Stadium on March 23.
Supporters will also be able to pose for pictures in front of photo stations and size themselves up against a measuring wall featuring the likes of Hulk and Ant Man.
Tenant clubs and corporate partners commonly use several of the function spaces on event days.
The rooms are also used on non-event days for conferences, meetings and events.