Why Melbourne can’t dismiss Kyle and Jackie O’s outrageous show

Sydneysiders were quick to warn us the Kyle and Jackie O show would shock Melbourne listeners, but while some will be disgusted by the crass sex talk, others may secretly love tuning in.

The Kyle and Jackie O show has variously been described as locker-room talk on heat, a crude awakening and a deep dive chat with your bestie.

What Melbourne listeners got on Monday morning was an avalanche of sex talk, innuendo and politically incorrect comments.

The thing is, we all probably speak like that among friends, it’s just a shock to hear that on our airwaves.

Morning discussions on breakfast radio are normally more vanilla and keep to the stories of the day or some light chit chat about something that’s happened to a family member or a friend’s friend.

Fox FM’s Fifi Box, Brendan Fevola and Nick Cody have found a winning formula of interacting with their audience and simply having fun.

“We do have sex, we just don’t talk about it,’’ Fevola said.

What Melbourne listeners got on Monday morning was an avalanche of sex talk, innuendo and politically incorrect comments. Picture: Instagram

Box added: “I’m a parent, I love being a family-friendly show. There’s so much noise and talk about it (Kyle and Jackie O) but we’re on air and we have so much momentum and so much happening ourselves.”

Fevola took a veiled swipe at the Sydney-based shock jock Sandilands.

“If Kyle ever comes to Melbourne I might take him to the footy in a box,’’ he said, referencing his dislike for AFL.

“Being No.1, we’re the hunted and we’ve had the most listeners for years.”

Over the course of four hours there were reminders of why Kyle and Jackie O are the juggernaut that was signed by ARN on a 10-year $200m contract. Day one chats with Jason Derulo, Michael Buble, Rob Schneider and Prime Minister Anthony Albanese show their pull.

Sandilands is wired differently and has never shied away from who he is, or that he wants the national No.1 breakfast show.

Sandilands is wired differently and has never shied away from who he is, or that he wants the national No.1 breakfast show.

Will this banter work in Melbourne? Sydneysiders were quick to send messages that we don’t know what we’re in for.

Not everyone wants to hear about rooting, vaginas and anals while doing the school drop-off and eye opening conversations like the first half hour won’t appeal every day.

But people want to be entertained and perhaps secretly enjoy the crude and crass nature of the show. And that could prove to be their point of difference.