Celebs like Taylor Swift cannot help themselves, particularly when it comes to the US election

Pop star Taylor Swift has received a barrage of negative feedback for backing Kamala Harris, much of it from mums vowing to never spend a cent on her concerts or merchandise.

When it comes to Taylor Swift and poor choices, the jokes write themselves.

After all, she’s made a fortune writing songs about picking the wrong person and she’s done it again, endorsing Kamala Harris.

But her endorsement of the Democrat appears to have backfired as the star’s popularity takes a battering.

Comments on her Instagram page are closed but there has been a barrage of negative feedback online, much of it from mums vowing to never spend a cent on her concerts or merchandise.

The Instagram decision means Swift’s 284 million followers are banned from commenting directly on her posts.

And, her backing of Harris – a vice president so hopelessly inept that she had record low approval ratings as VP before the media propaganda campaign rebranding her as capable and visionary – has seen Swift record a favourability rating that is lower than Donald Trump’s.

Taylor Swift’s popularity has taken a battering after she endorsed Kamala Harris. Picture: AFP

According to latest polling by the New York Times and Siena College, a reputable survey that typically favours the left, Trump had a favourability rating of 47 per cent, while Swift was at 42 per cent.

When it comes to Republicans, Swift’s popularity is down to 23 per cent.

This is not the first time Swift has become highly political.

In 2018 she emoted widely about “being on the right side of history” and spoke out against Tennessee Republican Marsha Blackburn, labelling her “Trump in a wig” and accusing her of breaching “basic human rights”.

The ill-advised hyperbole did not seem to hurt Blackburn, who won Swift’s home state with a healthy 10.8 per cent margin.

The celeb class were warned to stay in their lane.

To stick to what they’re good at and not use their profile to push their uninformed views on their fan base and the wider public.

Ricky Gervais said it best when he told the Hollywood elite at the 2020 Golden Globes to resist making a political speech if they won an award.

“You’re in no position to lecture the public about anything, you know nothing about the real world,” he said.

“Most of you spent less time in school than Greta Thunberg.”

But, alas, they cannot help themselves, particularly when it comes to the US election.

Swift joins a long list of celebs backing Harris.

We saw a similar phenomenon in 2016 with the A-list endorsing Hillary Clinton.

It didn’t help her and it remains doubtful whether celebrity power will get Harris over the line.