The Liberal Party release a new election campaign video made entirely with AI
The Liberal Party have released a new election campaign video, which includes one very surprising detail.
Federal Election
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A new election campaign video has been created entirely using artificial intelligence (AI) technology to promote the Liberal Party’s fuel excise cut.
It is the first time a fully AI generated ad has been used in the Australian federal election.
The video depicts AI generated characters and scenes that were created using a mix of AI tools including Midjourney, Sora and Runway.
The 40 second ad shows a man filling his car up at a petrol station daydreaming about cheaper fuel.
“How far can halving the petrol tax take you,” a man’s voice asks before a fighter jet flys across the screen.
“Bravo you are saving $14 a tank,” a jet fighter pilot responds.
A Formula One car races past with a title, “25 cents a litre” before a rocket blasts into space and an alien fills a car up commenting on the planet’s cheap fuel.
“That’ll be $110 for your petrol,” the shop attendant tells the man.
“Your petrol doesn’t have to be this expensive,” a voiceover says as the man sighs.
“Our having the petrol tax does not include fighter jets and will not be applicable to extraterrestrials,” voters are told.
The Liberal Party have used the technology to create an AI generated ad in the past that was only confined to Canberra last year.
One Nation senator Malcolm Roberts copped criticism when he posted an AI generated image to social media that was deemed a “nightmare.”
The appeared to several issues with the image, including a child’s leg cut off, extremely long limbs, arms cut off, and an extra arm in the right corner, which did not appear to be attached to any person.
There is currently no restriction on using AI for election material, with the Australian Electoral Commission website stating it was “reasonable to expect that there could be AI used in election communication”.
The commission stated while there had been examples of fake videos pretending to deliver messages from candidates and robocalls misleading voters, there was no evidence that AI in election communications had been a factor in election results.
However the website also stated so long as it was used in a way that didn’t spark concern or could mislead voters about the voting process or candidates involved in the election.
Originally published as The Liberal Party release a new election campaign video made entirely with AI
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