How much Gold Coast’s top Instagram influencers earn per post

Influencers have been taking the world by storm, and for many, it’s a lucrative business. Here’s what they make.

Crystal Fox

3 min read

September 11, 2021 - 12:00PM

Gold Coast Bulletin

Gold Coast

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INFLUENCERS have been taking the world by storm – and for many, it’s a lucrative business.

A new guide from online music licencing company Lickd has revealed how much Gold Coast influencers are likely making, with sponsored posts their main source of income.

According to Lickd calculations, to earn $80,000 a year an influencer needs a minimum of 5,000 followers on Instagram and 246 sponsored posts a year.

Once they hit 5,000 followers, each sponsored post can bring them up to $350, however this figure can increase quickly.

Here are some of Gold Coast’s top influencers and what they are estimated to earn.

10. Em Carey – @em — Carey

Followers: 164k

Estimated earnings per post: $496 – $827

Engagement rate: 6.63%

Carey – ‘the girl who fell from the sky’. In 2013 Carey was in a freak skydiving accident which left her paralysed from the waist down. After years of rehab she learnt to walk again. She keeps her followers up to date on her everyday struggles, and triumphs. With an average of 10,871 likes per post and a 6.63% engagement rate, her followers love to see her adventures around the world.

Em Careyis estimated to be earning $496 - $827 per post

9. Edyn Denise – @edyndenise

Followers: 202k

Estimated earnings per post: $603 – $1,005

Engagement rate: 1.41%

A participant in Love Island Australia season one, Denise has definitely found a band of loyal followers. After struggling with Instagram’s guidelines on what you can wear when posting, she started an Onlyfans account where she earns the majority of her income. This does not mean she has abandoned her followers on Instagram, providing them with regular content about her life on the Gold Coast.

Edyn Denise is estimated to be earning $603 - $1,005 per post

8. Riley Hemson – @healthychick101

Followers: 383k

Estimated earnings per post: $1,147 – $1,912

Engagement rate: 3.3%

Hemson’s bio is ‘so much more than just my body’. She not only promotes body positivity, but shows followers her newest outfits or getaways and updates them on her everyday life. With an average of 12,660 likes per post her followers are most interested in her modelling and fashion content.

Riley Hemson is estimated to be earning $1,147 - $1,912 per post

7. Anna Paul – @anna — paull

Followers: 719k

Estimated earnings per post: $2,150 – $3,583

Engagement rate: 13.31%

Paul has skipped her way to fame in a somewhat controversial manner by showing off her luxurious lifestyle and creating content on Onlyfans. With a net worth of $500,000, Paul’s followers love seeing what she gets up to in a day – she receives a whopping average of 78,775 likes per post.

Anna Paul is estimated to be earning $2,150 - $3,583 per post

6. Skye Wheatley – @skye.wheatley

Followers: 676k

Estimated earnings per post: $2,017 – $3,362

Engagement rate: 2.65%

Wheatley found her way to fame with a stint in the Big Brother house in 2013. She mostly posts about her two boys and how she handles life with a newborn. Whether her following stems from her raw and honest perspectives or her renovation videos, she definitely has gained some loyal watchers – she averages 17,790 likes per post with a 2.64% engagement rate.

Skye Wheatley is estimated to be earning $2,017 - $3,362 per post

5. Dannibelle – @dannibelle

Followers: 1m

Estimated earnings per post: $2,146 – $3,577

Engagement rate: 0.44%

Many people found Dannibelle during their hunt for workout videos during lockdown. She reaches a huge audience through both YouTube and Instagram with regular posts of short and effective workouts. Dannibelle is also a proud Women’s Best athlete – the source of most of her sponsored posts. She averages on 4,675 likes per post and a 0.44% engagement rate.

Dannibelle is estimated to be earning $2,146 - $3,577 per post

4. Emilee Hembrow – @emileehembrow

Followers: 1.1m

Estimated earnings per post: $2,221-$3,702

Engagement rate: 1.18%

Emilee may have made her way into the influencer courtesy of her sister, but she has definitely made her own mark. She owns a cosmetics line and treatment parlour in Bundall, Sskinaus, which has a loyal following. She has an estimated average of 20,144 likes per post.

Emilee Hembrow is estimated to be earning $2,221 - $3,702 per post

3. Hannah Polites – @hannahpolites

Followers: 1.2m

Estimated earnings per post: $2,401 – $4,002

Engagement rate: 1.16%

Polites, who is a proud mum of three, mostly shares content about her everyday life on the Gold Coast. Followers can keep up to date on renovations to her luxury home or admire her maternity shoot photos. With an engagement rate of 1.16%, she receives 13,972 likes per post.

Hannah Polites is estimated to be earning $2,401 - $4,002 per post

2. Emily Skye – @emilyskyefit

Followers: 2.5m

Estimated earnings per post: $5,002-$8,337

Engagement rate: 0.74%

Skye soared to Instagram fame with her popular health and fitness regimes, while also sharing modelling content. She recently started her own cosmetics business, James Cosmetics, based on the Gold Coast, which sells masks, serums and hair products. She has an average of 18,602 likes per post.

Emily Skye is estimated to be earning $5,002 - $8,337 per post

1. Tammy Hembrow – @tammyhembrow

Followers: 13m

Estimated earnings per post: $25,837 – $43,061

Engagement rate: 1.08%

Hembrow, who could be regarded as the Gold Coast’s top influencer, recently had her net worth estimated at $2 million. Hembrow owns her own clothing businesses, Saski Collection, and is believed to earn thousands every time she posts to her audience of 13 million followers.