Kyvalley and Remarkable Milk Company launch Geelong Dairy milk brand

After a year in planning, Geelong now has a new claim to fame with its own milk brand spearheaded by dairy processor Kyvalley. Will you be buying it?

Remarkable Milk Company CEO Alastair McCredden marks the launch of Geelong Dairy milk. Picture: Alison Wynd

A new milk brand spearheaded by dairy processor Kyvalley is being rolled out across supermarkets in the Geelong, Surf Coast and Werribee regions.

Geelong Dairy milk, which carries the tagline “Full of Local Goodness”, has been 12 months in the planning for Kyvalley and its branding arm, the Remarkable Milk Company.

Geelong Dairy milk brand.

Remarkable Milk Company chief executive Alastair McCreddon said the brand was an opportunity to connect with the region.

“We are a family owned dairy business that has been operating in regional communities for over 160 years,” he said.

“We see the Geelong Dairy brand, that is processed and packed by our passionate team in Geelong, as a real opportunity to connect with the Geelong region.

“Strategically the factory is a really important asset to the business, one we hope to see thrive, expand and offer an exciting new career choice to the workers of Geelong, all while bringing quality local products to market.”

The company is aiming to produce 1.5 million litres of Geelong Dairy milk in the first year and is seeking new suppliers from western Victoria.

Formerly home to Organic Dairy Farmers of Australia, the North Geelong plant was sold by receivers Deloitte in September last year.

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