Fresh locally-designed activewear label selling from Cairns CBD shop

Just weeks after opening a boutique fashion outlet in the CBD Cairns business woman Cassandra Hopper has launched a range of locally designed activewear.

JUST weeks after opening a boutique fashion outlet in the CBD Cairns business woman Cassandra Hopper has launched a new range of locally designed activewear.

In 2015 Ms Hopper opened Kass and Ko in Port Douglas before closing the shop and opening the Mayhem at Machans coffee shop.

Cassandra Hopper has launched her own active wear label. Kass and Ko owner Cassandra Hopper helps customers Kate Polley and Alice Murphy pick out some new gym gear to wear. Picture: Brendan Radke

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Moving on from that venture last year she opened Kass and Ko in Oceania Arcade in the Cairns CBD last month from which her new active, yoga and lounge wear label Inferno is now available.

“It’s exciting but nerve-racking trying to advertise it,” she said.

“I have just stared small at the moment with tank tops, singlets, T-shirts, crops and shorts. I have not got leggings yet but they will come out shortly.

Kate Polley and Alice Murphy pick out some new Inferno gym gear to buy. Picture: Brendan Radke

With no middleman Ms Hopper said she was able to keep costs down and pass that on to customers.

“I have been able to design what I like myself and make it affordable for other people,” she said.

“It’s quite affordable the active wear. Most of the tops are $34.95, the bottoms are $39.95 where as other brands are a lot more expensive.”

The new Oceana Walk tenant hoped to attract a younger market to the CBD centre and already has struck a cross promotional deal with Genesis gym on Lake St.

Originally published as Fresh locally-designed activewear label selling from Cairns CBD shop