Burger Urge to open second Townsville store at Cannon Park

Bringing the fun back into burgers using unique ingredients like alpaca, crocodile and carolina reaper chillies, a gourmet burger chain is opening a new Townsville store.

Bridging the gap between fine dining and fast food, innovative burgerologists Burger Urge are spreading their wings to open a second Townsville store at Cannon Park later this month.

With its mantra of “The Way Burgers Should Be”, the Brisbane-founded gourmet burger chain gets people talking and tastebuds tingling by embracing fresh and unique ingredients like alpaca, crocodile, carolina reaper chillies, gold leaf, and truffle dust.

Burger Urge crocodile burger

Burger Urge chief marketing officer Peter Kilroy said the business had grown from five staff in 2007 to 750 staff in 28 stores across Australia, which serve 1.5 million burgers annually.

“We are trying to bring excitement and interest back to the burger space … it’s gotten boring to be honest, and we’re trying to bring back some fun and some interest in something unique back into burgers,” Mr Kilroy said.

Burger Urge owner Tom Whyte is looking forward to welcoming customers to his Cannon Park store. Picture: Peter Carruthers

“Our restaurants and our fit-outs are a little bit different because we are trying to avoid being cookie cutter and we don’t want it to be like every other burger brand.

“With Cannon Park, the theme is 1970s Gangs of New York, with the grittiness and the unique vibe of the times.”

Burger Urge’s Nouveau Riche Burger was blinged-out masterpiece worth $165.

Burger Urge’s Double Decker Death Wish – Australia’s hottest burger.

Following the success of their first store which opened in Townsville (formerly Stockland) Shopping Centre three years ago, he said the move to Cannon Park “just makes sense” given the number of requests from burger lovers wanting a store on the west side.

Burger Urge was able to secure its new store location at Cannon Park with the assistance of Colliers Townsville leasing agents Reagan Stokely and Shaun McLaren.

Colliers commercial executives Reagan Stokley and Shaun McLaren with Chris McCurry. Picture: Leighton Smith.

Mr McLaren said the new store would be a great fit for Cannon Park, given its diverse mix of tenants.

“(Burger Urge) will give the complex another high quality operator that can benefit from the large foot traffic and parking on-site,” he said.

“We were happy to be involved in identifying the new space and they will compliment the other tenants in the complex really well.”

For more information, visit: burgerurge.com.au

Originally published as Burger Urge to open second Townsville store at Cannon Park