Alice Springs tourism industry to receive $8.5 million boost from federal government
The federal government has granted $8.5 million to the Red Centre’s tourism sector.
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The federal government has granted $8.5m to the Red Centre’s tourism sector, a move it hopes will “revitalise” and “reinvigorate” the region’s troubled travel economy.
The funding includes $5m for Tourism Central Australia to lead a targeted attraction campaign aimed at bringing visitors back; $2.5m to establish an Alice Springs Tourism Development Fund; and $1m in Revival and Resilience Grants to help small boutique tourism operators stay open and operational.
In a statement, Minister for Trade and Tourism Don Farrell said the deal was about “backing the future of Central Australia”.
“This is about backing local jobs, backing local businesses,” he said.
“The funding will help businesses evolve and create exciting experiences that attract both domestic and international visitors delivering for local businesses and their employees.
“Tourism is not just about holidays — it’s about livelihoods. This investment will help get more people into work, more businesses back on their feet, and more visitors enjoying everything this incredible region has to offer.”
Minister for Indigenous Australians Malarndirri McCarthy also welcomed the funding.
“The Red Centre is the heart of Australia with some of our most iconic natural wonders”, she said.
“Tourism and First Nations tourism is a crucial part of the Central Australian economy, supporting local jobs, local businesses and local communities.
“The Albanese Labor Government knows the importance of investing in Central Australia, its people and its future.”
Member for Lingiari Marion Scrymgour said the investment was a “vote of confidence” in the region.
“This funding shows that we’re standing shoulder-to-shoulder with our tourism operators,” she said.
“Whether it’s a small eco-tour company, a cultural experience, or a new tourism development, this support will help get local people into jobs and keep the heart of the NT beating strong.
“Tourism is a cornerstone of our local economy, and these initiatives will ensure businesses have the support they need to thrive.
“Central Australia has so much to offer, and we want the world to know it. This will put us back front and centre of in the minds of travellers.”
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Originally published as Alice Springs tourism industry to receive $8.5 million boost from federal government
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