Jaguar GT Concept shocks online

Major car brand Jaguar has revealed its latest vehicle, which has people raising eyebrows because of a feature that is ‘X-rated’.

If you’re reading this, Jaguar has already won.

Casting aside the classic vibes of British racing green paint, E-Type sports cars and anonymous sedans, the brand is reinventing itself as something far more bold and modern.

The hard reset is designed to cut through the noise and provoke a reaction from folks who might normally scroll through to the next picture or reel.

2024 Jaguar Type 00 concept. Picture: Supplied

MORE: Jaguar boss defends rebrand

This desperate transformation started with a vivid video teaser that riled up social media. People even edited the ad to feature an AI generated Jaguar chasing models away from their studio.

I fixed it. #JaguarCar#jaguar#jaguarrebrandpic.twitter.com/KO2TH2mF3Q

— Marcus Byrne (@Marcus_Byrne) November 22, 2024

Jaguar’s campaign has progressed to a physical concept car called the Jaguar Type 00, unveiled at Miami Art Week.

A statement published by Jaguar said the car represents “a fearless new face for Jaguar”, one that “defies electric vehicle convention with a long bonnet, sweeping roofline, 23-inch alloy wheels, fastback profile and boat-tail”.

2024 Jaguar Type 00 concept. Picture: Supplied

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Professor Gerry McGovern, Jaguar Land Rover’s chief creative officer, said the concept car is “the first physical manifestation and the foundation stone for a new family of Jaguars that will look unlike anything you’ve ever seen”, and “a vision which strives for the highest level of artistic endeavour”.

Leaked images ahead of the official unveiling polarised people who had strong reactions to the car.

2024 Jaguar Type 00 concept. Picture: Supplied

Some folks felt it was “pretty cool lookin ngl”, a “wicked looking car” that “will look good in black”.

“One person posted that “I’ve waited the past 20 years for them to make something interesting again. They certainly have now”.

Breaking:

Joe Biden has pardoned the social media and design teams at Jaguar for all crimes committed between January 1, 2024 and December 2, 2024.

More to come.

— Chris Bakke (@ChrisJBakke) December 2, 2024

Design often divides, and that is certainly the case here.

One naughty observer said “my wife has one of those in her top drawer”.

2024 Jaguar Type 00 concept. Picture: Supplied

Dear The Daily Telegraph,
How dare Jaguar destroy their proud heritage by releasing a pink car with a comically long bonnet.
Yours, Peter Jambon-Fumé pic.twitter.com/9ptVtcgq4M

— Richard Porter (@sniffpetrol) December 2, 2024

Critics said the car was a “hard pass”, feeling it was “really embarrassing” and “like Pepto Bismol on wheels”.

Folks defending the car pointed out that pink cars are part of the brand’s heritage.

And that Jaguar is far from the first brand to use pink paint when launching a car.

friendly reminder to the jaguar bedroom colour critics, porsche launched the taycan in pink and the macan ev in lavender, and bentley debuted the new continental speed gt in magenta. so maybe it’s your fragile masculinity that’s the problem. 🙃

— noelle faulkner (@noelleflamingo) December 2, 2024

Originally published as Jaguar GT Concept shocks online