When King Charles and Princess Kate were diagnosed with cancer within weeks of each other earlier this year, the unfortunate reality – that cancer is widely prevalent - was highlighted for the world to see.
So prevalent in fact that one in two Australian men and women are projected to be diagnosed with cancer by the age of 85, meaning that nearly every one of us has been directly impacted by the disease in some way.
The reporting of high-profile cancer experiences like King Charles and Princess Kate, or of celebrities like Kylie Minogue, Angelina Jolie and Olivia Munn, can often bring positive flow-on effects like an increase in testing, awareness of cancer types, gene mutations and treatments.
However, when combined with the statistics, they can also contribute to worry and concern amongst the public, specifically, a fear around being diagnosed with and having cancer.
In some cases, this worry can be so extensive that it is diagnosed as a phobia: carcinophobia.