Goodbye to the old guard. Hello, to the new generation
Vweekend magazine has launched Melbourne's first Most Stylish List, celebrating accomplished women who use fashion as influence rather than decoration.
If I must sit through one more tired conversation about Melbourne being a “WAG town”, I might simply combust on Collins St. That narrative is dead; you’ve got it on the record. The truth? Melbourne has quietly, confidently evolved into one of the chicest cities globally and the women now leading its style conversation are not just impeccably dressed, they are impossibly accomplished.
Once upon a time, style lists were a society spectacle. A little Capote, a little cocktail, a lot of hierarchy. Women curated for proximity rather than power.
That’s over. Today, the women defining Melbourne’s fashion landscape are doing so not only with their wardrobes, but with their work.
They are founders, designers, philanthropists, curators, creative directors, collectors, disrupters. They sign contracts, close deals, build empires and then choose their shoes accordingly.
And that, my love, is what makes this new era of Melbourne’s most stylish women so intoxicating.
Because style now isn’t just a look, it’s literacy. It’s knowing who made it, why it matters, where it sits. It’s choosing vintage because you value history. It’s wearing local because you back creativity. It’s mixing a couture jacket with COS trousers. These women don’t just wear fashion. They understand it. They influence taste. They shift culture. They make a guest list sing.
The eyes of the fashion industry and the wider public are now firmly fixed on Melbourne and, frankly, it’s about time. While others spent years turning their eyes to Sydney for Australia’s finely heeled fillies, our personally curated list of women were building. Building brands. Building platforms. Building economy. Building legacy. And somewhere along the way, building utterly impeccable wardrobes.
This isn’t about influencers. This isn’t about follower counts or TikTok virality. This isn’t about who your husband is on a football field.
These are real women of influence and taste. Women with serious clout in their industries. Women who understand the power of dressing not to please, but to project. Who use fashion as language, not decoration. Who command rooms before they even speak.
So what does it take to get onto
V Weekend’s inaugural Most Stylish List in 2025? It takes substance. Voice. Originality. A point of view. It takes turning up in Zimmermann one day and a vintage Alaïa the next and making both seem like you’ve owned them your whole life. It takes elegance without apology and edge without trying. It takes that very Melbourne mix of effortless and exciting.
This list isn’t just a celebration of clothing. It’s a celebration of women who dress with intention, lead with confidence, and influence with instinct. Women who shape the future
of design, art, culture, philanthropy. Women who make you want to be smarter, sharper and slightly better dressed just by being in the room.
So allow me to introduce, with a raised brow and a glass of cold fizz, The Class of 2025: Melbourne’s Most Stylish Women.
And yes, my love. The city has never looked better.
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