VRC announces Fashions on Your Front Lawn Just for Fun categories for Flemington spring races

Calling all mad hatters and Cup Week costume devotees — it’s your time to shine, as Flemington’s Fashions on the Field takes on a quirky new twist at home.

The traditional Myer Fashions on the Field competition is injecting a sense of fun and frivolity with the inclusion of some quirky new categories for the new-look Fashions on your Front Lawn this year.

The new categories, including Cup Week Costumes, Family Ties, Lounge in Style and Mad Hatters, are set to ensure everyone can get into the Melbourne Cup Carnival spirit at home.

The Palm family is excited to be able to feature all of their family in the Fashions on your Front Lawn celebrations including parents Cassie and Rob, their children Harry, 5, Poppy, 3, and Florence, 7 months, as well as a menagerie of pets.

Cookie the pony, Moo the cow, Molly the puppy, Teddy the groodle, Floppsy the bunny, Cheep and Chirp the chickens and Woody the horse are all set to be a part of the action.

Cassie and Rob Palm and kids Harry, 5, Poppy, 3, and Florence, 7 months, are geared up for Flemington’s Fashions on your Front Lawn. Picture: Mark Stewart

“I love the concept, I think Australia will have so much fun joining in from their homes. It will give everyone a fun activity to plan and look forward to,” Mrs Palm said.

“The kids are very excited to dress the animals. We are thinking Moo and Cookie could have flower garlands around there neck and Teddy and Molly bow ties.”

Expert judges including Myer ambassador Kris Smith, comedian Joel Creasey and top trainer and VRC ambassador Gai Waterhouse will judge Instagram entries submitted on AAMI Victoria Derby Day on Saturday, October 31, Lexus Melbourne Cup Day on Tuesday, November 3, and Kennedy Oaks Day on Thursday, November 5.

The Mad Hatters category is a chance to create headwear out of materials you have at home — like this newspaper hat worn by Elizabeth Lewis on Derby Day in 2014. Picture: Mark Stewart

Winners will be announced on Seppelt Wines Stakes Day on Saturday, November 7, with prizes including TCL entertainment packages, Antler Luggage and Myer gift vouchers worth almost $40,000 up for grabs.

VRC executive general manager customer engagement Caroline Ralphsmith said the club was excited to introduce the fun new categories.

“The colour and movement of the Melbourne Cup Carnival is world-renowned, and we hope all Australians embrace their sense of creativity and let loose in these new categories,” she said.

“Whether you take inspiration from the horses, jockeys or something else synonymous with Flemington Racecourse like the roses, we want to see your most imaginative looks.”

Take some hat inspo from 2016 Myer Fashions on the Field competitor Nancy Luna. Picture: David Caird

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To enter the Just for Fun Myer Fashions on your Front Lawn categories, upload a photo to your public Instagram page, tagging @FlemingtonVRC #cupweekfashion plus the relevant category hashtag.

Just for Fun entries open on AAMI Victoria Derby Day at 9am and close on Kennedy Oaks Day at 11.59pm. You can enter as many times as you like.