First dates are daunting at the best of times, so it’s natural for people to gravitate towards the colours, clothes, and accessories that help them feel their most confident. Whether it’s a bold print or a bright colour, it makes sense that we reach for our wardrobe’s most eye-catching items that will help us stand out from the crowd. 

But what if your favourite frock or go-to pair of pants are doing you and your potential new romance a disservice? 

Teaming up with fashion brand Gingham & Heels, personal stylist and colour theorist Donna Cameron dishes on the best shades and colours to sport when meeting someone for a first date, as well as the colours that probably aren’t doing you any favours. 

Every colour and shade, from the brightest of whites to the deepest of blues, elicits an emotional reaction in those around us, a fact that, when understood and utilised with the right tact, could be the key to making a lasting positive impression on someone upon meeting.

According to Cameron, there are certain colours that everyone should avoid when trying to make a good impression on a potential love interest. 

“Colour theory is about understanding how colours interact and affect us emotionally,” says Cameron. “It looks at things like hue (whether a colour is red, yellow, blue, etc.), saturation (how bright or soft it is), and value (how deep or light it is). But more than that, colour can trigger memories, change our mood, and influence how others perceive us.”

According to the latest data from Google search trends, searches relating to ‘first date outfit’ increased by 18 per cent in the past month alone, with searches for ‘winter dinner outfits’ catapulting by 50 per cent month-on-month on Pinterest.

This increase in interest in dressing to impress indicates that not only are people eager to make a great first impression on potential dates, but that they’re finding the task of choosing the best outfit overwhelming. 

Thankfully, Cameron’s industry expertise is here to guide any confused first daters towards a flattering fit that exudes confidence and approachability and allows their personality to shine through.

The worst colours to wear on a first date

Despite being the colour most associated with love, passion and romance, Cameron says people should steer clear of wearing red on a first date. Why? According to the colour theory expert, it simply doesn’t suit everyone, and can easily send the wrong message as a first impression.

Other bold colours better left for later-stage dates are orange and purple, two divisive shades that can potentially overpower any subtle connections you’re looking to make. “People tend to love them or hate them; there’s not much middle ground. And that strong reaction might not work in your favour,” she explains. 

On the flipside, wearing too much grey and washed-out neutrals can give off an underwhelming impression to your first date, and should also be avoided, according to Cameron. “They often signal that someone doesn’t want to stand out, which isn’t the message you want to send on a first date,” she says.

What’s the verdict on black?

Easily the most universal shade, black can tick almost every style box when worn correctly. 

But as elegant, chic or sexy as a black fit can look, it can easily become heavy or draining if not styled correctly, warns Cameron.

“Black is elegant, yes, but it can also be heavy or draining, especially as we age,” she explains. “To wear it well, you usually need more makeup, and you need to consider texture and silhouette.”

The best colours to wear on a first date

While it might feel overwhelming (and a little confusing) to decipher your most flattering shades, Cameron says there’s one simple trick to nailing a flattering first date look every time.

“The best colour to wear on a date really depends on your individual colouring,” she says. “But a simple tip? Wear the colour of your eyes as it always makes them pop and draws people in. Blue-eyed? Try navy or sky blue. Brown-eyed? Earthy browns or bronze tones are flattering.”

In addition to drawing inspiration from our eye colour, the colour theory expert says incorporating what she calls ‘magic colours’ into a first date outfit is always a safe bet. What are they exactly? 

“Warm blues, teals, aquas, and turquoises suit almost everyone. They’re that sweet spot between warm and cool tones, like denim, and they go with everything.”

Or, scrap the rules and wear what you feel most confident in

Sure, some colours might be more divisive or flattering than others, but at the end of the day, Cameron says the key to exuding your best self on a first date is to dress in whatever makes you feel comfortable and confident. 

“Wear colours that make you feel good. Confidence is always the best outfit,” she says.

“Clothing is communication. And colour is one of the most powerful parts of that. If you feel awkward in what you’re wearing, it shows. But if you feel great, it shows even more.”

“If you’re going for a soft, feminine feel, light pastel tones are perfect,” she says. “Want to come across as elegant and put-together? Try deeper shades like burgundy or olive. And if you're aiming for something more fun and high-energy, bright, bold colours can help you look more open and approachable.”