What it’s like inside Daily Planet, Melbourne’s most notorious brothel
IT’S a secret world for some and an indulgence for others. Behind a brick wall is one of Melbourne’s most “luxurious” brothels.
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IT’S a world that is secret to some and an indulgence for others.
Hidden away behind a bland building on a road in Elsternwick in Melbourne’s southeast, is Melbourne’s most illustrious brothel, Daily Planet.
There are 18 rooms, some with spa baths and some with mirrored walls, but they promise to “meet all of your deepest and most sought-after desires”.
But the future of the notorious sex house is in doubt, as it has gone into receivership and will be sold through a mortgagee auction.
Daily Planet is one of Australia’s largest brothels, and was even once accused of having a secret door.
In 2009, a raid revealed there were extra beds for 20 sex workers in the building next door.
The Herald Sun reported a wall was smashed and a door was installed to illegally link the two buildings.
A sex worker was then accused of stealing a $1.5 million watch from a client and stashing it under a mattress.
The brothel was owned by Planet Platinum and director John Trimble, who is the son of dead Calabrian mafia boss Robert Trimbole.
Trimbole was allegedly involved in the 1977 disappearance of anti-marijuana campaigner Donald Mackay in Griffith in NSW Riverina region.
It’s believed he was shot in the car park of the Griffith Hotel and dumped in Hay about 150km away.
Fairfax Media reported a hit man did the killing for Trimbole.
The mafia boss was also at the centre of the TV series Underbelly: A Tale of Two Cities series.
Mr Trimble eventually changed his name from Trimbole.
Daily Planet brothel claims to be an elite, luxury establishment and men who venture there day or night and who pay up to $280 for an hour with a girl.
Daily Planet shares its name with the newspaper from Superman and the woman working in reception was known as Lois Lane, a journalist from the comic strip.
An anonymous sex worker revealed what it was like to work at the brothel and told Reddit she would have about three clients a day during the week and would serve up to 10 a night on the weekends — surprisingly weather had an impact on how many people would visit Daily Planet.
The sex worker said however only 50 per cent of clients would want to have sex and many others visited the brothel simply to cuddle, which she said could be just as draining.
She said virginity was a common fantasy, and she never could tell if people were telling the truth when they said it was their first time. Often clients were brought in for their 18th birthdays.
The sex worker said rather than bringing to life fantasies or pornography, most men were interested in the “girlfriend experience”.
“Lots of cuddles, affection — like you’re hanging with the girl next door,” she said.
“I try to treat every client as if they’re a friend or lover. The human aspect is more important than the sex aspect for most clients.”
The sex worker said she loved her regulars and would often have them bring her expensive gifts like designer shoes.
“Rude guys are often just nervous and don’t know what to do or say,” she said.
“I’ve never really had any rude clients.”
The Daily Planet worker said she loved the sex industry.
“It’s satisfying, easy work with good pay,” she said.
“I’ve got two degrees and have worked on and off in my field but prefer sex work.
“Like any job, you have those days where you can't be bothered or have pain in the a*** clients, but the beauty of the sex industry is that usually you’re doing OK so you can afford to take days off and stay home if you wake up not feeling it.
“I always give 110 per cent — when people see a hooker, they want a really good experience. After all, they’re paying a lot of money. It’s important to treat clients like people, not wallets.”
olivia.lambert@news.com.au
Originally published as What it’s like inside Daily Planet, Melbourne’s most notorious brothel
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