The footy WAG influencers who rule Instagram

WHEN these Instagram stars like something, Melbourne listens. An endorsement from one of these footy WAGs and “Insta influencers” can sell out a line of homewares at a major retailer or send savvy mums clamouring for the latest baby accessory.

WHEN Rebecca Judd likes something Melbourne listens.

The Instagram star can influence trends like few others with her loyal following edging towards 700,000.

Judd is one of a stable of footy WAGs who’ve turned Instagram into big business.

An endorsement from one of these “Insta influencers” can sell out a line of homewares at a major retailer or send savvy mums clamouring for the latest baby accessory.

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Jesinta Franklin

The Miss Universe Australia winner Jesinta Franklin is the beautiful and popular wife of Swans star player Buddy Franklin.

The real-life Miss Congeniality and model is also a TV host and has presented entertainment and fashion subjects on Channel 7.

The model was picked to be the face of David Jones and has held other ambassador roles including for the Victoria Racing Club, Wonderbra and Westfield.

But she has also released her own book Live a Beautiful Life which features her top exercise plans, beauty tips and advice on how to reach your health and wellbeing goals.

Her candid Instagram account has attracted more than 408,000 followers and counting.

Jessie Murphy

The former grid girl is now a married to Carlton player Marc Murphy and had her first baby in January, a little boy named Max.

The new mum is a also an ambassador for Rokk Ebony hairdressing and MAD Foundation.

The fashion and beauty blogger has taken a little break from the world of modelling to concentrate on being a new mum but still manages to update her followers on Instagram.

And she’s got a lot of them, with more than 216,000 tuning into her regular posts.

Abby Gilmore

Self-help blogger and columnist Abby Gilmore has garnered the attentions of legions of fans because of her willingness to talk about anything and her honesty.

The former partner of Essendon player Jake Stringer opened up about the breakup and shares her experience of raising her two daughters on her blog According to Abby.

The advice columnist wants to change the stigma around being a young mum and also wants more women to take care of themselves.

She’s even co-founded a self-help business Love Yo Self and is also an ambassador for food company Hello Fresh.

In between all of this the former WAG manages to update her more than 102,000 followers on Instagram with exploits from her life.

Nadia Bartel

Fashion entrepreneur Nadia Bartel has an enormous following on Instagram and it’s not because she’s married to Brownlow medallist Jimmy Bartel.

Working in advertising and publishing for more than a decade after finishing a business degree she has put it to good use and founded her blog Chronicles of Nadia in 2012.

She’s also launched an online fashion site The Connection with her sister which features leading designer labels.

But that’s not enough for the stylish professional who also juggles motherhood with regular guest and presenter roles as well as creating content for brands like Chanel, BMW and Farfetch.

In between managing all her projects as well as her busy home life she fashion insider regularly posts on Instagram and has gained more than 401,000 followers.

Bec Judd

Melbourne fashionista and famous WAG Rebecca Judd has managed to prove you can have it all if you're willing to work for it.

The mum-of-four has an impressive resume, she co-hosts a radio show, presents Postcards on Channel 9 and co-owns activewear brand Jaggad.

The impressive wife of Chris Judd also regularly updates her Instagram and her website Rebecca Judd Loves.

Her busy life doesn’t end there as she is also a brand ambassador for multiple organisations including Chadstone Shopping Centre, The Skincare Company, Paul Bram Jewellery, Spray Aus and more.

Not only is she a talented media personality and business woman but she’s also a qualified speech pathologist. It’s easy to see why she has more than 674,000 followers and counting on Instagram.

Megan Gale

Perth-born beauty Megan Gale has attracted attention from a young age and she has modelled on international catwalks and appeared in dozens of ads as well as films.

The Australian star appeared in movies including the blockbuster Mad Max: Fury Road and the Water Diviner.

The model and actor has also launched her own swimwear range, called Isola, and hosted TV shows Getaway and Australia’s Next Top Model.

The star is now the partner of Richmond player Shaun Hampson and they have two children together.

Her international success as well as her WAG lifestyle have gained her a staggering 417,000 followers on Instagram.

Jerri Jones

Successful fashion designer Jerri Jones manages her own label and happens to be the wife of Melbourne Demons captain Nathan Jones.

The mum-of-two launched her brand, Jerri Jones, in 2004 and is a reaction against “fast fashion” and designs leather pieces that are designed to last but won’t break the bank.

The successful Melbourne businesswoman has been with her husband since they were teenagers and doesn’t like being called a WAG. Instead she wants to be known for her own accomplishments. Putting her communications and business degree to good use she launched her label and did it just weeks before having a baby.

And her hard work has paid off with the label getting international attention and more than 10,000 followers on Instagram.

Brit Davis

Model and red-carpet favourite Brit Davis is also an ambassador for Cotton On’s Run Australia which raises money for kids health across the country.

But she’s more than just the former face of Formula 1 and after graduating university has gone on to teach at primary and special needs schools across the Geelong region.

She’s also starred alongside her boyfriend Cats midfielder Joel Selwood in an hilarious ad promoting the Geelong region which featured a fake proposal. Her down-to-earth personality has gotten her a huge following on Instagram with more than 53,000 fans keen to see what she’s been up to.

Alex Pendlebury

Busy mum and model Alex Pendlebury has taken her career to the next level as a nutritionist and health coach.

The food science graduate and former gymnast has used her passion for health and fitness to launch her business, Simple Sensible Nutrition.

But she isn’t content to stop there and together with her husband, Collingwood captain Scott Pendlebury, the duo have opened up their own gym, Progression Fitness Club. The dynamic pair are also ambassadors for Dineamic Food — a company which sends out pre-prepared healthy meals.

So it’s no wonder that she has more than 66,000 thousands fans in Instagram keen to check out her health tips.

Jordan Ablett

The wife of Geelong star Gary Ablett has used her public profile to support a range of good causes while also managing her modelling and teaching career.

The young woman works with as an integration aide in classrooms to help children with special needs, including autism and also acts as a youth worker for high school students.

The professional teacher aims to tackle behavioural and learning issues facing students in the classroom one-on-one.

She’s also stepped into the spotlight as an ambassador for The Babes Project which provides support to women going through pregnancy and up until their baby turns one. She is also an ambassador for Guide Dogs Australia. With more than 20,000 followers on Instagram she’s definitely one to watch.

Emma Hawkins

Running a successful interiors and DIY blog wasn’t enough for Emma Hawkins, wife of Cats player Tom, is also the lifestyle director of wine label Yellowglen.

Not only that but she is also an ambassador for SKIN by Ecostore, Wattle Health Australia and Charles Rose jewellers.

The proud mum also has a keen eye for art and enjoys supporting local artists. Her taste and eye for detail have led to thousands of followers on Instagram, with more than 89,000 tuning into her posts.