I took a coach tour of Tasmania, now I see why it's a growing trend

On a trip exploring the highlights of Tasmania, the appeal of touring by coach becomes obvious for this traveller.

With another’s hand on the wheel and your itinerary mapped out, a fully guided coach tour can be the epitome of worry-free travelling. It’s already decided, to a large degree, where you will step off, what you’ll see, where you will rest your head and who you will meet.

In 2023, almost 50,000 people visited Tasmania on an organised coach tour, an increase of 34 per cent on 2019, so it clearly has its attractions. It may sound regimented, but the reality is the best coach tours take the focus away from the tedium of planning and the hassle of driving, freeing you to focus on the destination itself.

On a five-day AAT Kings tour of Tasmania’s east coast, I discover more about Tasmania and its people than on any other of my numerous visits to the island.

On the coach

They are the glamour vehicles on our roads – those large sleek coaches with panoramic tinted windows, reclining seats, wi-fi, on-board washrooms and USB charging stations. Inside, these luxury coaches are as comfortable as they look. Best of all, their height gives you an elevated view of the scenery.

Coach touring also makes economic sense. Car hire can be expensive and the island state deceptive for the first-time visitor. The distance between destinations may be short but the roads, in part, can be narrow and winding and there are several occasions on this trip from Launceston to St Helens to Bicheno, Port Arthur and finally, Hobart, that I am glad not to be driving. Coach tours are also kinder to the planet. A typical coach tour produces 87 per cent less emissions than if passengers travel the same distance by car.

AAT Kings driver Tom knows Tasmania's roads like the back of his hand. Picture: Sue Preston

Choosing the right tour

It’s important to put some thought into selecting the tour that’s right for you. AAT Kings’ tours of Tasmania offer First Choice tours with accommodation in premium hotels, lodges and eco-resorts, more two-night stays with later starts, most meals with wine included and exclusive Be My Guest Experiences.

Alternatively, Best Buys tours provide centrally located, comfortable accommodation, and don’t have as many inclusions. These tours, which always include breakfast and some other meals, will suit those who enjoy more flexibility and free time.

On this tour we are in modern well-equipped hotels such as the Best Western in Launceston and the Mövenpick Hotel in Hobart, as well as an attractive seaside hotel, Beachfront, in Bicheno, and Iron Creek Bay, a working farm with alpacas and other animals in Sorell.

Feeding the alpacas at Iron Creek Bay Farm. Picture: Sue Preston

What we see

My fellow travellers, aged from their 20s to their 70s, are charmed by a stroll to Cape Tourville Lighthouse overlooking the majestic Freycinet National Park, the chance to explore the historic town of Richmond and a tour of the Port Arthur convict settlement.

We visit Bridestowe Lavender Estate, the world’s largest privately owned lavender farm, which attracts tens of thousands of visitors during the annual blooming season in December and January. While the fields produce perfume-grade lavender oil it’s a lavender-stuffed heat pack purple bear called Bobbie we find in the gift shop that has brought Bridestowe international fame. Chinese model and actor Zhang Xinyu triggered a craze when she posted a photo of herself with the bear on social media. Bears flew off the shelf as Chinese tourists demanded their own Bobbie.

Bridestowe Lavender Estate, at Nabowla. Picture: Jamie Douros & Camille Helm/Tourism Tasmania

In the heart of the picture-book historic town of Richmond, with its beautiful 1820s Georgian buildings, we find a museum dedicated entirely to poo. Before you poo-poo the idea, Pooseum is an altogether fascinating science museum focused on everything you can learn about animals from their droppings.

Our last day on the road is at the Port Arthur Historic Site, home to most of the 75,000 convicts sent to Tasmania, or Van Diemen’s Land as it was then known. Upon entry you can pick up a playing card, part of the so-called Lottery of Life. By matching your card to a drawer in the Port Arthur Gallery, you find a name for your convict, his criminal history, an account of his prison life and his eventual fate.

Paupers' Depot at Port Arthur historic site.

Your travel director

On any organised coach tour it is the travel director who is the star of the show and who really enriches your experience. He/she is the pin that holds everything together, from everyday logistics to keeping everyone happy, well-fed and well-informed. Our seasoned travel director, Carolyn Tipper, is a born storyteller. She regales us with interesting anecdotes about even the most unassuming of towns – along with the best place to buy a curried scallop pie in Tasmania (hint – it’s in Richmond) and the best things to see and do when the coach sets you down in the next town for an hour or so of free time.

Richmond is known for its picturesque bridge - and scallop pies. Picture: Tourism Tasmania

The places you go

All the places we visit and the experiences we enjoy on this tour are hand-picked after considerable research and personal visits. And itineraries constantly evolve, so cultivating local friendships is important to AAT Kings, along with supporting local suppliers and operators. “These are people who are very precious to us and we want to support their businesses,” Tipper says.

Chief executive Ben Hall admits to going “undercover” recently, taking his two young daughters with him on an AAT Kings coach tour to get a deeper understanding from the guests’ perspective.

“For me, it really showed the importance of refining our approach and finding new ways to enhance the guest experience.”

The writer was a guest of AAT Kings , which has a number of Tasmanian guided holidays. The five-day East Coast Highlights tour starts at $2385 per person twin share. Other tours range from seven to 13 days.

Originally published as I took a coach tour of Tasmania, now I see why it's a growing trend