‘Isn’t short term’: Woolies’ huge news amid cost-of-living pressures

Woolworths’ CEO has reassured customers following a major cost-of-living move aimed at easing pressure on Australian households.

Woolworths has announced it will slash prices on hundreds of popular grocery items in a major cost-of-living move aimed at easing pressure on Australian households.

From Wednesday, the supermarket giant will introduce lower shelf prices on almost 400 essential products both in-store and online, including family favourites like chicken schnitzels, Greek yoghurt, frozen berries and 2L bottles of Coca-Cola.

Woolworths CEO Amanda Bardwell said the average price drop across the selected products will be 10 per cent.

She said a family spending $150 on their weekly shop is expected to save around $15 each week when purchasing from the discounted range.

More than 400 grocery will now be cheaper at Woolworths, with discounts on food, cleaning products and baby essentials. Picture NCA NewsWire / Ian Currie

“Individually, each lower shelf price might not seem like a dramatic difference, but they will add up to real savings,” Ms Bardwell said.

She said customers consistently tell them they need more value from their shop, and that “they expect us to do more to help”.

“This isn’t just a short-term promotion, it’s a long-term commitment to delivering genuine, dependable value for our customers,” she said.

“We’ve focused on highly rated family favourites and everyday essentials such as flour, bread, rice and nappies.”

She said the savings will add up to “meaningful relief” at the checkout.

The company said the price cuts will remain in place until at least 2026, with hundreds more products to be added to the lower shelf price program in the coming months.

The move comes as Woolworths faces increasing public and political scrutiny over grocery pricing, with many Australians struggling to manage rising household costs.

Ms Bardwell said customers consistently tell them they need more value from their shop, and that “they expect us to do more to help”. Picture: NewsWire / Monique Harmer

In addition to the price cuts, the retailer will continue to offer other savings opportunities:

• Woolworths own brand alternatives (which are up to 30 per cent cheaper than similar branded items)

• The Odd Bunch range of discounted fresh produce

• Online tools like the best unit price filter

• Everyday rewards points and boosted offers

Ms Bardwell said the lower shelf price initiative is “just the beginning” and part of a wider effort to provide more consistent value to customers every time they shop.

Originally published as ‘Isn’t short term’: Woolies’ huge news amid cost-of-living pressures