Vegemite icy poles send Twitter into meltdown

VEGEMITE ice cream is coming to Australia just in time for the school holidays. But is this latest reinvention of the iconic spread you either love or hate taking it a step too far?

VEGEMITE ice cream is coming to Australia just in time for summer.

The announcement came via a Twitter post from the makers of the iconic spread you either love or hate.

Brace yourselves Australia... it's time for VEGEMITE Icy Poles! #Chilled pic.twitter.com/AgbsR2QKCN

— Vegemite (@Vegemite) December 13, 2017

The product has undergone various reinventions over the years but this latest incarnation sent social media into meltdown and left many asking is the latest move taking it a step too far.

The term Vegemite was soon trending on Twitter with the subhead “Australia’s beloved yeast-extract spread is coming in cold and people aren’t ready”.

Following the titillating official tweet, one Twitter user helpfully posted his own recipe for “Vegemite ice cream pops”. Like they’re a good thing.

Here's the recipe for Vegemite Icy Poles pic.twitter.com/gbEuOVz9Fw

— Patrick Williams (@PatrickWilliams) December 13, 2017

Others were more sceptical — even scathing — in their approach.

Vegemite ice cream? Tf I can’t even stomach vegemite on toast

— play on (@thebreauxfale) December 13, 2017

Vegemite ice cream... why australia, why.

— Joseph Lee (@GhostProtocoLx) December 13, 2017

Vegemite ice-cream is coming TO Australia? Where has it been? Who had it first? Why is it a thing? #itisSAVOURYnotSweet pic.twitter.com/OrLYxriuYa

— Platy (@sy5starplaty) December 13, 2017

That's very scary. As a Brit, I like Marmite but I also like Vegemite. But Vegemite or Marmite popsicles are a scary proposition

— Fuego Pazzo (@fuegopazzo) December 13, 2017

It’s not clear when the icy poles will make their way to the shops. We’ll keep you posted.

Originally published as Vegemite icy poles send Twitter into meltdown