Surprise new item Arnott’s giving away for free

It’s not something you would expect Arnott’s to have released, let alone to be giving away for free, but the brand has succumbed to customer pressure.

Arnott’s Shapes are undoubtedly one of Australia’s most popular savoury biscuits.

But there’s one thing fans love just as much as the biscuits themselves.

If you’re aperson who digs for every last flavour freckle at the bottom of a Shapes box, then you’re in for a massive treat.

For the first time ever, the Aussie biscuit makers will release the “unexpected” Shapes Flavour Sachets.

“People love the extra flavour at the bottom of the Shapes box, almost half the country admits to eating it,” Shapes brand manager, Alice Johnson told news.com.au.

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It’s something Shapes fans have been waiting a long time for...

“And we’ve heard the hundreds of passionate pleas from our fans to release something like the sachets, so we’ve finally made ‘Flavour You Can Shake’ happen.”

According to a new survey commissioned by Arnott’s, 48 per cent of Aussies admit to eating the leftover flavouring in a box of Shapes.

The research, conducted by YouGov PLC between March 24 and 27, 2022, was based on 1052 Aussies.

After data was weighted by age, gender and region to reflect the latest ABS population estimates, the mad-scientist bakers behind Shapes figured out how to extract that iconic Barbecue flavour from the biscuit and put it in Shapes Flavour Shakers.

Shapes Flavour Shakers i.e. that iconic leftover flavouring in a box of Shapes.

“Barbecue Shapes are Australia’s favourite flavour according to (the) survey, which is why we started with these beauties,” Ms Johnson added.

The first 2500 applicants who visit Arnotts.com and register their details will receive a set of sachets in the post, for free.

“It’s an idea our team has been working on for a long time to get the flavour just right, and the first time we’ve given our “flavour” away to the public to use how they see fit,” Ms Johnson continued.

Basically, Arnott’s is giving you the green light to sprinkle its famous BBQ flavour over any food you want, like hot chips or even popcorn.

“Shapes fans are some of the most passionate around and we have no doubt they’re going to be thrilled to try the sachets,” she said.

“We can’t wait to see what recipes are inspired by the new Shapes Flavour Shakers.”

Originally published as Surprise new item Arnott’s giving away for free