Subway’s cheeky bid to prove it’s ‘indisputably’ good value

A rival fast-food chain has taken a cheeky swipe at the size of McDonald’s Big Mac in a bid to prove its menu items are “indisputably” larger.

Let’s face it, it’s grim out there.

Everything from the cost of putting a roof over our heads to the amount of money we spend at the supermarket has gone up recently. A lot.

While prices are soaring, one well-known sandwich joint has decided to prove its menu items are “indisputably” good value.

In a series of billboards popping up around the country, Subway has taken a cheeky swipe at some of Australia’s most-loved fast-food outlets.

The bold images show the sandwich chain’s iconic footlong sangas, which are 30cm long, alongside three well-known burgers, declaring: “Yep, our footlongs are really that big.”

Subway has placed a series of billboards up around the country taking a cheeky swipe at some of the most widely recognised burgers in the world. Picture: Supplied

The ads are the brand’s cheeky attempt to prove it’s ‘indisputably’ good value. Picture: Supplied

While the company hasn’t named its competitors, they’re instantly recognisable as some of the most famous burgers in the world, including the McDonald’s Big Mac.

“With cost-of-living pressures increasing, we know just how important ‘value for money’ is to Aussies,” Rodica Titeica, Subway’s head of marketing in Australia and New Zealand, said.

“That’s why the iconic Subway footlong continues to represent indisputable value that is not only convenient but also a guilt-free, better-for-you food option.”

This billboard is positioned between a Macca’s and a Subway store. Picture: Supplied

The tongue-in-cheek campaign hopes to show how much ‘bang for your buck’ Aussies can get at Subway. Picture: Supplied

The tongue-in-cheek campaign hopes to show how much “bang for your buck” Aussies can get at Subway.

A “meatball melt” footlong at Subway costs around $9.50 in Australia while a Big Mac costs around $7.50, though prices vary slightly from store to store.

The campaign also appears to have taken a playful swipe at KFC and Hungry Jacks, with two more ads that appear to show each fast-food joint’s most popular burgers.

Subway opened its first restaurant in Australia in Perth in 1988. There are now around 1200 stores in the country, including over 300 stores in NSW.

The brand recently collaborated with chips manufacturer Smith’s as part of its “Taste Icons range” to create three sandwich-inspired flavours.

New chip flavours included “Crinkle Chicken Teriyaki Sub”, “Crinkle Meatball Sub” and “Crinkle Pizza Sub”.

Subway collaborated with Smith’s to create three sandwich-inspired flavours. Picture: Supplied

Subway reportedly enjoyed large gains in the past few years against the backdrop of the Covid-19 pandemic.

Its global profits jumped by 9.2 per cent in 2022 and it opened a whopping 750 stores globally that year alone.

Subway has more than 37,000 restaurants in more than 100 countries.

The brand was founded in Connecticut, the US, in 1965 and derived its name from the fact it was originally called “Pete’s Drive-In: Super Submarines”.

It was co-founded by Fred DeLuca, who was 17 at the time of the first restaurant’s launch, as well as his friend Peter Buck. Mr Buck lent DeLuca $US1000 to get started.

Mr Buck died in November 2021, leaving half of the company to charity.

Originally published as Subway’s cheeky bid to prove it’s ‘indisputably’ good value