1/17A tourist hotspot in the heart of Sydney was brought to a standstill by a string of women in racy lingerie. Picture: Matrix
21yo seen in Sydney wearing just tiny undies
A tourist hotspot in the heart of Sydney was brought to a standstill by a string of women wearing only teeny tiny undies.
2/17The underwear-clad models were seen strutting their stuff alongside Sydney Harbour at sunset last night – including popular TikTok star Sophia Begg, who is best known as Sopha Dophaa on social media. Picture: Matrix
3/17The 21-year-old was snapped wearing a pink lace bra paired with the matching briefs and suspender belt for the launch of a new women’s brand created by billionaire retailer Brett Blundy. Picture: Matrix
4/17Léays, a lingerie, sleepwear and beauty emporium, officially opened its doors on Wednesday evening. Picture: Matrix
5/17To mark the occasion, the brand sent a string of models in its new wares to walk through iconic Australian landmark, before hosting a star-studded bash at Aria Restaurant. Picture: Matrix
6/17Begg led the stunt, pairing her minuscule undies with a pair of black knee boots and a blazer, which was worn loosely off her shoulders. Picture: Matrix
7/17Australia’s top models and influencers – including Montana Cox, Sopha Dophaa, Evelyn Rose, Vakoo Kauapirura, Emily Kaufman, and Annalise West – paraded around the Harbour City in signature Léays lingerie. Left s Vakoo and Evelyn Rose. Picture: Matrix
8/17Model Montana Cox was also in the head-turning parade, wearing a black babydoll bra and matching bottoms, while one model wearing a white set was also seen carrying a giant oversized shopping bag adorned with Léays. Picture: Matrix
9/17The new retail start-up has been described as a “modern, fresh, premium” brand by Mr Blundy, the founder of BBRC, a private investment company which has expanded from its retail roots into property, fund management, agriculture and technology. Picture: Adrian Price
![“We have elements that are very different, we have beauty [lines] which really hasn’t been seen in lingerie as a concept,” Mr Blundy, who started his first lingerie brand 40 years ago, told The Australian. Picture: Adrian Price](https://content.api.news/v3/images/bin/73ee9dcfbf44c929b512b6432a564874?width=650)
10/17“We have elements that are very different, we have beauty [lines] which really hasn’t been seen in lingerie as a concept,” Mr Blundy, who started his first lingerie brand 40 years ago, told The Australian. Picture: Adrian Price
11/17Mark McInnes and Brett Blundy at the launch. John Feder/The Australian.
12/17“We are going everywhere from basics and functional, but with the most up-to-date fabrics, fashionable. Women and lingerie is a matter of functionality and mood that you are in.” Picture: Matrix
13/17Some of the products in the Léays lingerie range also include a “built-in moisturiser”, that according to the brand’s website contains “skin-loving aloe vera and almond oil” that is continuously released when worn. Picture: Matrix
14/17“The ‘body fusion’ range is very different and new to the market, which is really going to be the key driver … and there will be more releases in this category,” Mr Blundy said. Picture: Adrian Price
15/17“It’s not only beautiful but working for you at the same time.” Picture: Matrix
16/17Mr Blundy revealed last year that BBRC Worldwide was working on a fresh lingerie concept under the direction of his new chief executive of global retail, Mark McInnes. Picture: Matrix
17/17Photos from Léays “global launch” party show a string of VIP guests in attendance, including Simone Holtznagel who wore a maroon gown with a cut out on the hip. Picture: Adrian Price
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