Boob trend Gen Z are ditching fast

It is no secret that Gen Z like to do things a little different and there’s a new thing they’ve decided to “ditch”.

Generation Z aren’t burning their bras, but they certainly are prepared to throw underwire in the bin.

You might have noticed on social media or seen it when you’ve gone underwear shopping, but the wire-free bra has become cool.

On TikTok, where Gen Zers like to hang out, creators have amassed millions of views by recommending, trying, or raving about wire-free bra options.

The appeal makes sense: if underwire bras fit, they probably shouldn’t dig into you; but considering most women aren’t wearing the right sized bra to begin with, they often do, and most women have angry red marks on their skin to show for it.

Steph said she’s ditched underwire bras. Picture: Instagram

She’s in her wireless era. Picture: Supplied

Melbourne local Stephanie Jade Lewis told news.com.au that she’s officially “ditched” wire bras and is now very much a “wire-free girlie”.

Ms Lewis said the appeal was nothing digging into her, which meant she didn’t spend all day wondering when she could take her bra off.

“I don’t even know I’m wearing anything. I used to be so excited about coming home and getting my bra off. Now, it’s not even a thought,” she said.

In fact, Ms Lewis feels so passionate about it that she reckons wire-free bras have “changed my life”.

This TikTok showing wirefree options has amassed two million views. Picture: TikTok/ itsjenwarnes

Women are going viral for sharing their fave wireless options. Picture: TikTok/ caseyisabellaa

She’s not the only Aussie who has gone wireless.

Orly Jacobson said that she’s always found it “difficult” to find bras that fit her, and now she’s embraced wireless.

“After my breast reduction, I was so sick of wearing painful, wired bras that made me feel restricted. I was used to going to bra stores that could only offer me plain and dull wired bras that genuinely made me feel super uncomfortable,” she said.

She’s always found it ‘difficult’ to find good bras. Picture: Supplied

She has jumped on the ‘bandwagon’. Picture: Supplied

Ms Jacobson explained that, like most people online, she’d noticed that wire-free was becoming chic again. It’s not just the daggy thing you throw on when you’re at home, but you might have to answer the door to collect your Iconic delivery.

“Seeing a lot of women my age wearing playful and versatile bralettes made me want to jump on the bandwagon,” she said.

Despite the hype, Ms Jacobson admitted it was a “difficult” journey to find a wire-free option that still provideed support, but now that she’s found one, she will happily wear a bra “the entire day”.

The trend certainly isn’t lost on Chloe De Winter, who founded Nala, an underwear brand that sells both wired and wire-free options.

She has noticed the shift with customers who suddenly very keen to embrace wireless.

“I go wireless about 95 per cent of the time these days. Sure, there is a time and a place for a great wired bra, but since Covid, we have seen a real trend towards comfort,” she said.

Ms Winter said Gen Z has shown with their wallets they were very keen to break up with wire bras.

“We have seen a significant consumer trend among Gen Z women, who are ditching traditional wired bras in favour of wire-free options,” she said.

Originally published as Boob trend Gen Z are ditching fast