Coles takes extreme measures as shoplifters target popular $7.50 supermarket item

"That’s insanity surely they are losing money from the sheer inconvenience of having to grab someone."

In a surprising move to combat rising retail theft, Coles supermarket has taken an unusual step by placing a $7.50 item inside an anti-theft container, leaving Australians both shocked and amused.

The targeted product is a 25g tube of Lucas' Pawpaw ointment, typically found on supermarket shelves without much security.

Are you following us on TikTok? Head to Kidspot Official to watch our latest videos.

Shopper's surprise 

Samantha Parkinson, a shopper at Coles in Moonee Central, Moonee Ponds, Victoria, discovered and captured the peculiar arrangement on video. 

She was astonished at seeing the popular lip balm secured in a large security box, questioning the rationale behind protecting a $7.50 product with an equivalent-cost container. 

Ms Parkinson shared her findings on her TikTok, stating, 'I thought it was so absurd I had to share it.'

The social media post, titled 'Absolute madness,' gained widespread attention, with thousands of views and numerous Australians expressing their amusement and disbelief in the comments section. 

Many quickly reacted to the $13 price tag, only to later realise it was a placement error on the shelf.

Overkill or necessary measure? Source: TikTok

Public reaction 

After learning about the actual price, social media users shifted their focus to the necessity of anti-theft containers, deeming them excessive.

Some questioned the need for such security measures, drawing parallels with the United States, where pharmacy items are often locked away.

Concerns were also raised about the impact on the checkout process, with speculation on potential delays caused by customers unfamiliar with opening the security containers. 

Ms Parkinson voiced her worry in one comment sharing, "That’s insanity surely they are losing money from the sheer inconvenience of having to grab someone."

Ms Parkinson shared her findings on her TikTok, stating, "I thought it was so absurd I had to share it." Source: TikTok

Coles responds to security measures

Responding to the heightened security measures, a Coles spokesperson emphasised the supermarket's commitment to minimising shoplifting. 

The spokesperson highlighted existing security measures, including CCTV, electronic article surveillance (EAS), and new smart gate technology in select stores that automatically opens upon customer payment.

A loss in profits is a top priority 

Australian Retail Association CEO Paul Zahra noted a rise in shoplifting, emphasising the impact on retailers, as a 2-3 per cent loss in merchandise translates to a significant 25 per cent loss in profit. 

Coles reiterated that the anti-theft containers aim to deter theft and assured customers that purchasing the secured item is simple and involves removal at the checkout.

Originally published as Coles takes extreme measures as shoplifters target popular $7.50 supermarket item