Toymate to open its biggest Victorian store at Westfield Fountain Gate
It’s every kid’s dream: a mega toy shop, spanning 2200sq m and boasting more than 12,000 playthings and a huge lolly zone — and it’s launching at one of Melbourne’s largest shopping centres tomorrow, with hourly giveaways.
South East
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One of Australia’s largest toy retailers is coming to Westfield Fountain Gate and there will be dozens of bargains to celebrate its opening.
Toymate will open its doors on the old Toy ‘R’ Us site at Westfield’s Homemaker Centre on Saturday, October 5, making it the biggest toy store in the state at 2200sq m in size — stocking more than 12,000 toys including a parents and movie room.
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The store will also boast a “Candyland” with a huge range of sweet treats.
Toymate chief executive Danny Bloom said the Fountain Gate store would be like no other.
“We are so excited to be launching our first store in Victoria,” he said.
“The recent expansion of our stores have been due to consumer demand and we can’t wait for Victorians to experience the Toymate difference.
“We are constantly on an innovation mission to provide a unique shopping and play experience for children and parents.”
He said the company were also thrilled to announce it would be rehiring up to 20 ex Toys ‘R’ Us staff members to the team.
“Melbourne is such a viable market for the toy industry and we are looking to fill a gap that is needed for parents and kids in the city.”
To celebrate the launch, the retailer is throwing a free two-day grand opening extravaganza, with giveaways including free toys every hour.
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There will also be fairy floss, face-painting and balloon twisting.
The store will stock key brands at prices up to 80 per cent off including Marvel, Mattel, Star Wars, Frozen, Disney Princess, Thomas & Friends, Nerf and Lego.
The grand opening will be held this Saturday from 10am to 3pm and Sunday, 11am to 3pm.