Myer will close its Frankston store in January 2023
After more than 50 years in Frankston, Myer will shut its doors next year, disappointing loyal staff and customers.
South East
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Myer Frankston will close, just months after celebrating 50 years in the seaside suburb.
The department store announced on Tuesday its last day of trade at the Bayside Centre will be on January 15 2023.
Staff working at the Frankston shop will be redeployed to other outlets.
The decision is part of the retail giant’s Customer First plan which has resulted in Myer Knox and Myer Emporium in Melbourne closing, along with a reduction in the footprint at Eastland and Highpoint.
It was made in line with strengthening online sales and the number of Myer stores nearby, including at Southland, Chadstone and Fountain Gate.
Myer chief executive John King said the move would “help improve the overall offer for our loyal customers”.
“Our approach remains the same, to be a digital and data led retailer having the appropriate balance between online and physical stores, with our store network continuing to be an asset to our business,” Mr King said.
“We thank our Frankston team members for their service and contribution to the business and out Frankston customers for their loyalty to the store – and we trust they will continue to shop with us at our nearby stores or online.”
On the Frankston Leader Facebook page, shoppers were disappointed with the news.
“I really do not want to travel to Southland or Chadstone to shop at Myer,” Sue Cullen said.
“That’s going to be one big space to fill,” Belinda Nurney said.
“Maybe we get rid of parking fees and we might be able to get some shops back.”
Phillip Spathopoulos said it was “very sad” news.
“As a past team member working over the busy Christmas period, the staff were amazing there,” he said.
“End of an era for sure.”
Leader previously reported Frankston Myer was a great source of local employment with many gaining their first taste of paid work for the retail giant. The complex was also home to radio station 3MP (the first to launch in Melbourne for more than 40 years), which first broadcast from Frankston in 1976.