Revealed: Victoria’s top 20 social media influencers

From schoolteachers to health nuts, comedians and Miss Universe, these are Victoria’s most powerful social media influencers. Full list.

Some dismiss the influencer industry as nothing more than vanity projects.

But with audiences larger than the population of Victoria, many of these online identities have turned their clicks into book and brand deals.

From those making their mark in the fashion, fitness and food industries, these are Victoria’s influencers making a big impact online.

Chloe Ting @chloe_t

22.5 million subscribers on YouTube and 3.3 million followers on Instagram,

The Bruneian-born Melbourne fitness personality began her YouTube channel in 2011 sharing views on fashion and travel.

From 2017 she shifted to fitness, sharing workout routines, recipes and reaction videos which quickly grew in popularity to more than 22 million subscribers.

Last year the 35-year-old began posting on TikTok, sharing a two-week “shred challenge” that drew more than 580,000 fans to her channel.

Caleb Finn @calebfinn1994

One of Australia’s top TikTok stars, the former schoolteacher had to quit his day job when he became so popular people would visit the school he worked at just to catch a glimpse of him.

He is mainly known for creating interesting fun videos reacting to events in his life and online trends and has become a popular internet celebrity.

The 27-year old was born and raised in Frankston and has 13.7 million fans on TikTok and more than 780,000 followers on Instagram.

Joel Bergs @joel_burgs

The 31-year-old Melbourne internet comedian got his start with viral fame on Vine, amassing more than 290,000 followers before the application was closed.

Since then, the jokester successfully migrated to TikTok where he is followed by 10m fans.

On YouTube, Joel has 336,000 subscribers and 190,000 followers on Instagram.

Ann Reardon @howtocookthat

A food scientist and pastry chef, Ann has become the most watched baking series in Australia after establishing her cooking channel How to Cook That a decade ago.

The Melbourne-born internet influencer moved to Sydney after many years in the food service industry and has amassed more than 4.8m subscribers on YouTube.

Todya she is very active on Facebook and Instagram also, with more than 307,000 followers between the two platforms, sharing her baking exploits with the world.

Jasmine @jasminetxo

North Melbourne TikToker Jasmine has built a massive following on fun and upbeat videos, participating in and reacting to the latest social media trends.

The 22-year-old has risen to internet royalty for her dance videos, comedy skits and vlogs, earning 5.1m fans on the application and a further 55,000 on Instagram.

Grace Mulgrew @gracesworldofficial

Melbourne teen Grace Mulgrew began her rise to social media stardom in 2012 producing storyline videos of Barbie dolls getting up to all kinds of activities.

In recent years the 15-year-old has branched out to vlogging, sharing her life with her millions of followers.

Her success online led to collaboration opportunities with Barbie and YouTube, promoting the companies to her 3.5 million YouTube subscribers, 69,000 Instagram followers and 45,000 TikTok fans.

Stephanie Sanzo @stephaniesanzo

A personal trainer turned internet influencer and model, Stephanie Sanzo is a force to be reckoned with.

The Geelong mother of two discovered a love for exercise after gaining weight during her pregnancy and documented her journey to rebuild her fitness.

With 2.4m Instagram followers and 87,000 YouTube subscribers, the 34-year-old regularly shares her workouts and promotes fitness programs to her followers.

She has graced the covers of fitness magazines across Australia and is a workout inspiration to millions.

Donya Dadrasan @donyadadrasan

The Iranian-born international artist has called Melbourne home for more than a decade.

She began her music career online, posting dubsmash videos of herself in her bedroom performing songs in Persian and English.

Growing in popularity on Instagram, where she has more than 2.1 million followers, the 23-year-old reached her big break in 2018 releasing a debut album.

Jamie Perkins @jamieperkins

With a seeming obsession for vlogging his family’s daily lives, musician and YouTube star Jamie Perkins has drawn a massive crowd on both YouTube and Instagram.

With more than 2m followers on the two platforms, Melbourne’s Jamie began regularly posting online 15 years ago.

The 38-year-old father regularly collaborates to promote brands online and has appeared at red carpet events in Melbourne.

Stephanie Miller @stephclairesmith

Australian model and fitness influencer Stephanie Miller has grown a massive following on Instagram with more than 1.5 million fans.

She’s leveraged the internet fame, starting a “holistic” fitness company with her friend, Laura Henshaw, and publishing a book on healthy living and recipes.

The 27-year-old Melburnian regularly shares glamour shots of herself online and has worked to promote big brands on her social media channels.

Nikki Thot @nikkithot

The former wife of Jamie Perkins, Nikki has become an internet influencer in her own right with one million followers on Instagram and 530,000 YouTube subscribers.

The Melbourne mum of two shares glamour shots, as well as skincare and beauty products.

On YouTube the 31-year-old focuses on vlogging her daily life, sharing decor and beauty tips and promoting brands.

Chloe Roberts @chloe.roberts__

Lilydale fitness star Chloe Roberts has built a massive following online with her glamour shots and gym selfies.

The enterprising 22-year-old has grown her audience to 857,000 TikTok fans and 324,000 Instagram followers allowing her to land deals with health product brands for promotion.

Heidi Moustafa @heidimoustafa

Self-taught makeup and beauty blogger Heidi Moustafa has racked up more than 26m views since launching her YouTube channel in 2014.

She posts tutorials on beauty and hair while giving motivational advice to her 392,000 subscribers on the platform.
Boosting a further 297,000 Instagram followers, the 27-year-old Melbourne mother is a prolific poster and regularly collaborates to promote brands across her platforms.

She vlogs weekly on YouTube to a further 23,000 subscribers, amassing almost 2m views.

Jade Woodd @panaceas_pantry

Cockatoo food blogger and Instagram star Jade Woodd has built up a massive following with her plant-based recipes and incredible food photography.

With more than 360,000 followers on Instagram and her own website sharing cooking tips and tricks, Jade is a queen of Victoria’s food scene.

Laura Henshaw @laura.henshaw

The business partner of Stepanie Miller, Melbourne’s Laura Hensham promotes healthy living on her channels, mobile app and book.

Laura’s grown her audience to a massive 305,000 followers on Instagram and a further 320,000 on her business page Keep it Cleaner.

The 28-year-old regularly posts about health and fitness, as well as documenting her life and attendance at social events.

Hannah Weir @_hannahweir_

Melbourne mindfulness influencer Hannah Weir’s social media is all about wellness and appreciating the small things in our lives.

She regularly posts inspiring messages, food and kitschy photos to her 298,000 followers on Instagram.

A marketing assistant when she’s not online, the 20-something-year-old influencer is dominating Victoria’s wellness community.

Sam Wood @samjameswood

Celebrity fitness trainer and father of two Sam Wood has leveraged his position as a health and fitness expert to grow a sizeable online following.

The former bachelor contestant has 270,000 Instagram followers and a further 24,000 on YouTube which he uses to promote his fitness and nutrition programs and other brands.

The 34-year-old Melbourne author regularly shares his life, family and workout videos to motivate his followers.

Toby Mitchell @thetobymitchell

Bikie boss and personal trainer Toby Michell has built a large following on Instagram, where he shares flashy photos of his life and taunts police.

Mitchell, who boasts to his 220,000 followers that he’s been shot seven times but “gotten back up eight”, has had numerous brushes with the law over his three-decade career in outlaw MC gangs, first with the Bandidos and recently as a Mongol.

The 46-year-old Melburnian shares gym photos, expensive cars and promotes his tattoo studio.

Maria Thattil @mariathattil

Author and Miss Universe Australia in 2020 Maria Thattil began her rise to social media stardom a decade ago when she began posting on Instagram.

Since then the 28-year-old Melburnian has amassed 200,000 followers on the platform and started “empowerment series” Mind With Me which discusses social and cultural matters.

Olivia Molly Rogers @oliviamollyrogers

Miss Universe Australia in 2017, Melbourne’s Olivia Rogers has moved her focus to advocating for mental health and recently wrote a book.

On Instagram she has grown an audience of 174,000 followers, sharing glamorous photos from her daily life and promoting brands.

The 29-year-old continues to model, gracing the covers of several Australian magazines.

Emmylou McCarthy @emmylou_loves

Writer, cook and social media sensation Emmylou McCarthy has built a large following on Instagram with 120,000 followers.

The 42-year-old promotes body positivity on her Instagram and website and lives by the mantra: “confidence is contagious”.

Known for her dynamic personality, the Melburnian’s online positivity is infectious.