Cadbury Caramilk is proving to be a lucrative money maker

IT’S the chocolate craze that’s taken Australia by storm, and demand has seen online bidders offering eye-watering amounts for Cadbury’s limited edition Caramilk. Emma-Jayne Schenk found out just how much when she sold some of her stash on eBay.

WHEN I found myself at the supermarket at 10pm, I’d only planned to get a few blocks.

“Be right back, darling. Just going to try this Caramilk chocolate everyone is raving about,” I shouted to my husband as I raced to the store.

CADBURY CULT FAVOURITE CARAMILK RECALLED

IS THIS CHOCOLATE BAR REALLY WORTH $50?

I’d seen a Facebook post on a community page that a batch had arrived at my local store and within minutes, I was out the door, pyjamas and all.

I didn’t even know what Caramilk was, and am definitely not a chocolate fan, but all that ran through my head was “limited edition”.

Emma-Jayne Schenk got hooked on the Caramilk craze.

I’d seen a story about them selling on eBay for $30 a pop, but surely that was a scam, right?

I walked down another aisle and after a quick Google search, I saw they actually were selling online for marked-up prices.

Before I knew it, I was shoving a few dozen blocks into my basket and heading to the check-out.

Two other shoppers were also queued up to buy the chocolate gold.

A Kiwi expat who’d grabbed the last four blocks even tried to buy some of mine at the counter, but the wave of hysteria had well and truly hit.

They were mine — and they were more valuable than bitcoin.

When I got home (32 blocks later), I walked in proud as punch to my confused husband who took one look and said, “You don’t even have an eBay account”.

But I didn’t care about the minute details. I was rich!

I quickly learnt the ropes and listed them on eBay, and the bids started rolling in.

Cadbury Caramilk chocolate is proving to be hot property.

Before I knew it, I’d sold two blocks for $30 each.

I was baffled when the lady showed up at the door brandishing the cash.

“But why?” I asked, astonished she had actually shown up.

“It’s Caramilk,” she said casually, like that explained everything.

Friends and family had their doubts too and laughed when stumbling across my secret stash in the fridge.

But I didn’t care about the sceptics; I was becoming a Caramilk tycoon, working my way up into Australia’s top 50 wealthiest businesspeople.

I’d made more than $100 in a week before I saw the email from eBay: “Your product has been removed”.

But why? I was up to $96 for three blocks on that listing — my best yet.

I read through the message, and realised my blocks were among those recalled due to potential plastic contamination.

My dreams of being a millionaire were over, when I heard my phone ping.

“Hi, is your Caramilk still available? Desperate to pick up ASAP”.