Why local footy should capitalise on unique opportunity in 2025 season

As footy fans come to the realisation that there will be no live AFL games on free to air television on Saturdays this season, BRAYDEN MAY argues this presents a unique opportunity for clubs at the local level.

There should be a push to increase local footy crowds. Picture: Andrew Batsch

A massive opportunity awaits local footy clubs and leagues in season 2025.

Last season’s finals series across Victoria had crowds pour through the gates to cheer on their favourite local players.

Now the AFL has presented an opportunity for community footy to continue capturing the imagination of locals.

No free-to-air AFL games will be broadcast on Saturdays in Victoria and Tasmania with Foxtel and Kayo Sports winning the exclusive rights for their own Super Saturday.

It’s a throwback to almost 30 to 40 years ago – before this writer was even in born – but one which presents an exciting opportunity.

Local clubs and leagues should be spruiking their on Super Saturday and aiming to recapture the imagination of their owns communities.

A day at the local footy is a lot cheaper on the back pocket for families. Most metropolitan leagues in Melbourne don’t even charge entry.

And while those in the country might charge a nominal fee, the kids usually get in free.

Everyone involved at clubland will always tell you about the importance of a strong connection between the junior and senior programs. Has there ever been a better chance?

Invite the under-9s down to run out with the senior side, offer them a can of coke and hot dog as part of their membership. There are so many possible options

You see the occasional Auskick grid game at local grounds, there’s arguably potential for this at every home game.

The kids loving nothing more than being cheered on by the supporters – just look at what happens at the MCG on a Saturday afternoon.

Not only are you getting the kids involved in the club community, but by welcoming their parents, you could potentially grow your supporter base if you get it right.

Then there’s the possibility of scheduling. You pay for a ticket to one AFL game, you see one game.

Go to a game of local footy, there’s every possibility you can see up to four games. With the growth of women’s competitions across the state, some clubs are hosting an extravaganza of footy every weekend.

Under-18s, reserves, senior men and senior women. Talk about a day at the footy.

We want double headers at the highest level – whether it’s with the women or reserves – but the answer might already be in your backyard.