St Kilda boutique Alt: Living launches pop-up sustainable fashion shop
Two savvy sisters are out to prove you can look great while still treading lightly on the planet. And a new collaboration at their St Kilda boutique will reveal how high fashion can be ethical and sustainable.
Inner South
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Green is the new black as owners of a St Kilda store look to design a more sustainable future.
Passionate about driving awareness of the impact of waste, sisters Nadia Conn and Maria Todaro opened Alt: Living on Fitzroy St last October.
The shop offers everything the environmentally conscious buyer could want for their home — from artwork and candles to body lotions and bed linen.
Now they’ve joined forces with Mornington Peninsula sustainable boutique Golightly to offer a pop-up fashion shop on the last Sunday of the month.
And it will kick off with a fashion night at 7pm on Wednesday, July 17, complete with a parade.
Ms Conn told the Leader the venture was aimed at reducing landfill and raising awareness of the sustainable fashion options available.
“Our focus has always been on sustainable and ethically made (products) and Golightly shares those values so we thought this could be a perfect match,” she said.
Look Good. Do Good. Be The Change: A Night of Sustainable Fashion will give attendees a chance to browse through upcycled designer garments for sale and hire through Golightly.
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KIIS FM’s PJ Harding and Claire Goldsworthy, founder of The Fashion Advocate, have thrown their support behind the event and will be on hand to model and chat about conscious shopping.
“We have to work together to promote and support the ethical and sustainable brands and businesses who are doing it right,” Goldsworthy said.
“Every woman’s wardrobe should be a mix of things: ethical, sustainable, new, old, borrowed, repaired, rented, thrifted.”
Tickets to the launch event are $25, with $5 from each ticket going to St Kilda Mums.
Ms Conn said there were plans to permanently introduce slow fashion into the store if demand proved strong.
“Recycled clothing is so important — you can buy a designer item guilt-free because you know it’ll be given a new life when you’re done with it,” she said.
“You still have that feeling of buying something new and feeling great but you’re not contributing to waste and landfill.”
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