Prahran Market offers Victoria-first online market place for all shopping needs
Customers of Prahran Market have even better access to their favourite foods and produce after it launched an online ‘market place’ thought to be the first on its type in Victoria.
Inner East
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Five hundred products from an inner east market can be ordered online in what is thought to be the first food market to launch its own online marketplace in Victoria.
Customers can order and pay for their produce from multiple traders at Prahran Market Food Lovers’ Direct — one centralised website — from the comfort of their homes.
Products from 25 businesses are available during the launch phase.
Prahran Market general manager Simon Ward said it wanted to make it even easier for customers to buy fresh produce, essential items and meals.
“With supermarkets currently only offering a priority service online and existing delivery companies unable to take on new customers, Prahran Market knew there was a need for this new online service,” he said.
“The Prahran Market team has been working really hard to turn this around as quickly as possible.
“As a community asset with a small management team this has been no small feat, but it has been worth it to be able to offer Prahran Market Food Lovers’ Direct to the community.”
To access the online marketplace, customers go to the existing Prahran Market website and browse through individual traders.
All purchases go in the same basket and payment is made using a secure online payment platform, resulting in a streamlined order process.
Customers do not need to set up an account to shop and the minimum order value is $50, with a $15 delivery fee.
Delivery is available to all suburbs within a 5km radius of the market and slightly further to the east and southeast.
The market hopes more traders, the range of produce and delivery area will be extended soon.
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The online marketplace introduction follows a successful delivery trial, where customers ordered over the phone with individual traders.
Orders can still be made on the phone for traders not listed in the online marketplace.