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‘Ethical’ Santa to stroll Chapel Street area alongside rescue dog

This South Yarra retail hot spot prides itself on being different — with a special ‘Summer Santa’ to boot.

Melbourne’s Chapel St is bucking traditions and introducing a new Santa who is ethically conscious, pictured with Pippy, a border collie cross kelpie, at the new Prahran Square. Picture: Sarah Matray
Melbourne’s Chapel St is bucking traditions and introducing a new Santa who is ethically conscious, pictured with Pippy, a border collie cross kelpie, at the new Prahran Square. Picture: Sarah Matray

The Chapel St precinct prides itself on being different — and that will be no different in the run to Christmas with a special guest roaming the streets.

After much self-reflection and a spell in the gym, ‘Summer Santa’ represents the more diverse community of the area, Chapel Street Precinct Association general manager Chrissie Maus said.

“Chapel St is evolving and so too has our beloved Santa,” he said.

“Summer Santa will be ‘slaying’ it on Chapel St and wants to meet everyone — he’s vibrant, stylish, handsome, traded a reindeer for a rescue dog and wearing the most chic attire from the precinct’s retailers and funky op shops.

“While he may have had an image makeover, his message of love and giving has not only remained the same, it has evolved.”

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Summer Santa wants everyone to think consciously about their choices at Christmas — to recycle, support charities, catch public transport or walk — but mostly to shop and support local.

Some other tips include opting for LED lights, recycling, donating unwanted Christmas gifts, organically and ethically sourced produce and using re-usable bags.

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Original URL: https://www.heraldsun.com.au/leader/inner-east/ethical-santa-to-stroll-chapel-street-area-alongside-rescue-dog/news-story/873a2321546dcf909da544520ad6bf21