Caleb Finn, Bijay Baniya, Jamie Zhu, Peach PRC: Victoria’s top social media influencers ranked
From a former schoolteacher to a viral choreographer and Barbie Doll internet sensation, here are Victoria’s top 30 under 30 social media influencers.
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From a former schoolteacher to a viral choreographer and Barbie Doll internet sensation, here are Victoria’s top 30 under 30 social media influencers ranked.
Some have built their following from the ground up, while others have gone viral virtually overnight.
Here are Victoria’s top performing social media stars under the age of 30 ranked.
1. Caleb Finn @calebfinn1994
One of Australia’s top TikTok stars, the former schoolteacher had to quit his day job when he became so popular people would visit the school he worked at just to catch a glimpse of him.
He is known for creating videos reacting to events in his life and online trends and has become a popular internet celebrity.
The 27 year old was born and raised in Frankston and has just recently become a father. He has 15.1 million fans on TikTok and more than 800,000 followers on Instagram.
2. Bijay Baniya @bijju3210
Bijay Baniya is a Nepali born choreographer who now lives in Melbourne. He is 25 years old and has gone viral on TikTok for posting slow motion videos of him doing short hip-hop routines.
He has 9.7 million followers on TikTok and 203,000 followers on Instagram. He also has a YouTube channel which he started in 2013 and has 390,200 subscribers and 977,131 views.
3. Jasmine @jasminetxo
North Melbourne TikToker Jasmine has built a massive following on fun and upbeat videos, participating in and reacting to the latest social media trends.
The 22 year old has risen to internet royalty for her dance videos, comedy skits and vlogs, earning 5.4 million fans on the application and a further 61,000 on Instagram.
4. Grace Mulgrew @gracesworldofficial
Melbourne teen Grace Mulgrew began her rise to social media stardom in 2012 producing storyline videos of Barbie dolls getting up to all kinds of activities.
In recent years the 15 year old has branched out to vlogging, sharing her life with her millions of followers.
She has two YouTube channels “Grace’s World” which has 2.78 million subscribers and “Grace’s Room” which has almost 900,000 subscribers. She has a net worth of $2 million.
Her success online led to collaboration opportunities with Barbie and YouTube, promoting the companies to her 3.5 million YouTube subscribers, 71,000 Instagram followers and 47,000 TikTok fans.
5. Jamie Zhu @jamiezhu
Jamie has been building his social media presence since 2014 when he joined YouTube. He now has 835,000 followers on the platform where he posts funny prank videos.
Jamie has blown up on TikTok with 2.1 million followers, on TikTok he posts videos of him stopping people in the street and asking them random questions like “Who is the hottest squid game character” he also posts shorter prank videos as well.
He has gained 992,000 followers on Instagram too and mainly uses this platform to promote his videos.
6. Peach PRC @peachprc
Shaylee Curnow, 24, known professionally as Peach PRC, is an Australian pop singer, songwriter who gained popularity on social media.
She has 1.9 million followers on TikTok where she promotes short clips of her music, even leaking a snippet of her latest song “God is a Freak”. She also posts fashion videos, vlogs and is open about her struggles with addiction.
She also boasts 234,000 followers on Instagram and another 97,000 on Twitter.
7. Mimickye @mimickye
Mimickye is in his 20s and posts funny videos for his almost 2 million TikTok followers to enjoy.
Recently he has been taking on a series where he links together celebrities like Justin Beiber with random things like fruit or lava lamps.
His videos have a total of 48 million likes.
8. Stephanie Miller @stephclairesmith
Australian model, mum and fitness influencer Stephanie Miller has grown a massive following on Instagram with more than 1.5 million fans.
She’s leveraged the internet fame, starting a “holistic” fitness company with her friend, Laura Henshaw, and publishing a book on healthy living and recipes.
The 27-year-old Melburnian regularly shares glamour shots of herself online and has worked to promote big brands on her social media channels.
9. Chloe Roberts @chloe.roberts__
Lilydale fitness star Chloe Roberts has built a massive following online with her glamour shots and gym selfies.
The enterprising 22 year old has grown her audience to 1.2 million TikTok fans and 335,000 Instagram followers allowing her to land deals with health product brands for promotion.
10. Blake Pavey @blakepavey
Melbourne based comedian, Blake Pavey, is in his 20s and has risen to internet fame through his short and funny Tik Tok skits.
At just 6 weeks old, Blake was diagnosed with Cystic Fibrosis. With a life expectancy of just 40, it causes severe damage to the lungs, digestive system and other organs in the body.
His TikTok’s often involve sketches of himself overdramatising various stereotypical characters often found in different social situations. He performs these sketches to over 810,000 followers on TikTok and another 44,900 follow his Instagram.
11. Sevows @sevoo
Sevows has more than 764,000 followers on TikTok where she posts funny skits and lip syncing videos.
She uses a mix of her own voice overs and other viral sounds to make videos where characters imagine what it might be like in 2035 when someone asks about the pandemic.
She has another 13,000 followers on Instagram where she promotes her TikTok content and posts photos of herself.
12. Atis Paul @atispaul
Atis posts regularly to TikTok where he shares snippets of his life to his 687,500 followers. He posts content with his girlfriend and about his fashion.
He has another 284,000 followers on Instagram.
13. Aubri Ibrag @aubriibrag
Originally from Russia, 21 year old Aubri Ibrag now calls Melbourne home. She’s a model and YouTuber known for her beauty content.
On YouTube she has 497,000 subscribers.
She rose to prominence online with her fun hair and makeup tutorials, sharing the tips and tricks with her 176,000 followers on Instagram.
14. Heidi Moustafa @heidimoustafa
Self-taught makeup and beauty blogger Heidi Moustafa has racked up more than 26 million views since launching her YouTube channel in 2014.
She posts tutorials on beauty and hair while giving motivational advice to her 392,000 subscribers on the platform.
With another 294,000 Instagram followers, the 27 year old Melbourne mother regularly collaborates to promote brands across her platforms.
She vlogs weekly on YouTube to another 23,000 subscribers, amassing almost 2 million views.
15. Kaylah Du Cane @enviromental—education
Kaylah is in her 20s and shares simple ways to better care for the environment.
From vegan recipes to composting tutorials, Kaylah shows her 325,000 TikTok followers how to lead a more eco-conscious life.
16. Laura Henshaw @laura.henshaw
The business partner of Stephanie Miller, Melbourne’s Laura Hensham promotes healthy living on her channels, mobile app and book.
Laura’s grown her audience to a massive 307,000 followers on Instagram and another 320,000 on her business page Keep it Cleaner.
The 28 year old regularly posts about health and fitness, as well as documenting her life and attendance at social events.
17. Hannah Weir @_hannahweir_
Melbourne mindfulness influencer Hannah Weir’s social media is all about appreciating the little things in life.
She regularly posts inspiring messages, food and kitschy photos to her 296,000 followers on Instagram.
18. Sophie @nosophiesallowed
Sophie is a 20-something-year-old who has gained popularity on TikTok since the beginning of the pandemic.
She posts her random thoughts, book videos and other funny content on TikTok where she has racked up almost 300,000 followers.
She also has a podcast called No Sophies Allowed where she talks about life and “has a giggle”.
19. Samantha Andrew @samanthandrew1
Melbourne comedian and writer Samantha Andrew joined TikTok in 2020 and since her videos have blown up, gaining more than 11 million likes and attracting more than 270,700 followers on the platform.
The 26 year old uses the platform to perform comedy sketches where she takes on a range of different stereotypical characters that many viewers relate to.
She also uses the platform to be open about who she is — she is a queer woman who is dating a transgender man. She provides advice and inspiration to those who are on the journey of discovering themselves.
20. Maria Thattil @mariathattil
Author and Miss Universe Australia in 2020 Maria Thattil began her rise to social media stardom a decade ago when she began Instagram.
Since then the 28-year-old Melburnian has amassed 236,000 followers on the platform and started “empowerment series” Mind With Me which discusses social and cultural matters.
21. Rubi @poseandrepeat
Rubi has gained a massive following on YouTube very quickly. She only joined the platform in 2017 and now has just more than 100,000 followers on the platform, with another 190,000 on Instagram.
Followers love her for her fashion and lifestyle content. She puts together outfits using lots of op shops and colours.
22. Elle Tayla @elletayla
Since joining YouTube in 2014 young Elle has accumulated 127,000 followers on the platform and another 76,200 on Instagram.
She shares her health journey, having struggled with an eating disorder. She posts vlogs, recipes, food videos and mental health content.
23. Lucy Holz @lucy.holz
Lucy Holz began to rise to internet prominence at the beginning of the Covid pandemic. She began posting videos to TikTok reviewing people’s dating profiles. She quickly gained thousands of followers on both TikTok and Instagram and now offers raw insights into her life on the platforms.
Lucy is an accomplished writer, having just received high accolades for her play “Coming Out” which just finished at Gasworks in Melbourne. She has also appeared as an extra in lots of Australian TV shows.
Lucy has almost 90,000 followers on TikTok and 11,400 on Instagram.
24. Ailene Wu @melbfoodieee
This account run by @ailenewu is one of the most successful food accounts in Melbourne. With 59,000 followers Aliene Wu shares her love of food and the top spots to eat in Melbourne.
She also has a TikTok account where she makes review videos and food vlogs for her 250,000 followers.
25. Kelly Ho @kellykelly.h
Kelly is a Melbourne photographer and content creator with 34,100 followers on Instagram.
She has done many brand deals with jewellery and skincare brands. Sharing fashion and beauty inspiration on her page.
26. Kapa @whereiskapa
Kapa originally went viral after she posted a reel on Instagram, cutting together different sounds heard around Melbourne city in 2020, this reel quickly became a series.
With more than 4 million views on her Sounds of Melbourne reel series, along with millions of other views on her Melbourne reels Kapa paints a beautiful picture of the city.
A talented photographer with care factor for her audience giving more info in her guides around Victoria.
27. Em @ekh—love
Em, 21, is an Instagram influencer from Wantirna who shares their fashion advice, mental health stories and vegan recipes.
They also openly express their gender identity, providing advice and support to those on a similar journey.
Em has almost 14,000 followers on Instagram. They also have a TikTok account with 357,000 followers but she has switched it to a private account recently.
28. Anna May @aurevoirdarling
Anna May is a Melbourne based lifestyle influencer on Instagram. She shares everything from food to fashion. In both photos and vlogs she captures what she calls “Melbourne experiences”.
With an aesthetic feed Anna, 26, is also a brand and web designer.
29. Melodie Shakespear @melodie.shakespear
Melodie is from Phillip Island and shares her adventures of surfing and living by the beach to her thousands of followers.
She also runs her own social media agency and sells her artwork.
Melodie’s popularity on Instagram has led her to doing many brand deals and establishing her social media agency.
30. Mariam Rizvi @mariamrizvi
Mariam Rizvi, 23, is a YouTuber who since creating her channel in 2014 has risen to popularity through posting lifestyle, home, fashion and book content.
She has close to 2500 followers on YouTube and another 4879 on Instagram.
She recently bought her first home and offers tips on how her followers might do the same. She shares her best lifestyle tips and often posts a funky outfit to share on her Instagram.
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