‘Tennis needs it’: Ayan Broomfield influencing a new generation of fans through social media

Tennis star Ayan Broomfield is taking a glamourous approach at promoting the love of the sport while in Melbourne for the Aus Open with her partner US ace Frances Tiafoe.

Canadian model and tennis player Ayan Broomfield is working to inspire a new generation to love the sport. Picture: David Caird

Ayan Broomfield is proud to be part of the glamorous and influential wave of women making an impact on tennis.

In Melbourne with her partner, US star Frances Tiafoe, the Canadian beauty is a tennis player, model, entrepreneur, actor, philanthropist, influencer and ambassador for Piper-Heidsieck champagne during the upcoming Australian Open.

American star Frances Tiafoe with Ayan Broomfield are in Melbourne for the Australian Open. Picture: David Caird

“For me it was really understanding you can excel in multiple fields,’’ Broomfield said.

“Hearing from young girls, for me specifically women of colour, that I went to a tennis match because I saw something you posted on social media... what I’m doing is helping. And if I can make a TikTok or post a picture in an outfit and that brings a different demographic to the tournament then I think it’s a win.

“Tennis needs it. It’s changing, we don’t have the big three anymore, we don’t have Serena or Maria, we need people to come and be invested.”

Frances Tiafoe of the United States plays a forehand during a practice session ahead of the 2025 Australian Open. Picture: Kelly Defina

Broomfield is recovering from serious shoulder and knee injuries which gave her time to travel with Tiafoe and explore other opportunities.

She acted as Saniyya Sidney’s body double, who portrayed Venus Williams in the Oscar-winning Will Smith-fronted film, King Richard; and her charitable efforts include donating her competition winnings to local charities and launching the Ayan Broomfield Foundation which showcases local programs that are making positive impacts on the community by exposing inner city youths to sports.

“This is only my second time in Melbourne because I was always in college playing and then I was working,’’ Broomfield said.

“I had a blast last year. The flow of the tournament and it’s so much fun.

Ayan Broomfield is investing herself it promoting a love of tennis while touring with her partner. Picture: David Caird

“It’s interesting because I feel like after college I was really getting into tennis myself playing professionally and really grinding and once I had an injury I started transitioning into so many other platforms of my life. Then Frances asked me to come on tour with him for a couple of tournaments and I was so against it. I felt like it was unproductive and I wasn’t able to continue on with my things.

“Then his coach was like no, I really like when you’re on tour, you guys have a good camaraderie going, it just flows. I started travelling and I started to realise there were other things I could be doing. I have my foot in everything.”