Rozalia and Willow Russian join forces for Forever New fashion campaign

The daughter of glamorous society queen and model Rozalia Russian is following in her mother’s footsteps, landing her first major fashion campaign at just 10 years old.

Rozalia Russian with her mini-me daughter Willow. Picture: Natalie Boccalon

Like mother, like daughter.

Rozalia Russian is used to fronting the cameras for luxury fashion shoots and brands as one of Melbourne’s most in-demand models and social media influencers.

Now her mini-me daughter, 10-year-old Willow, is following suit, becoming the face of Forever New’s ‘girlswear’ collection.

“I had a lot of fun working with my mum, everyone was nice on set and gave me lollies,” Willow Russian, 10, told the Herald Sun.

Rozalia Russian with 10-year-old daughter Willow modelling the first Forever New girlswear collection. Picture: Natalie Boccalon

“I love how kid-friendly the designs were, I could move around without having to worry about ruining the beautiful dresses.”

Willow is actually the daughter of two models, her father, bar tsar Nick Russian of Bar Bambi CBD hotspot, has also fronted several modelling campaigns in his time.

The Melbourne-founded global fashion retailer has launched the girlswear collection designed specifically for ages two to 12 years old.

Willow Russian loves the kid-friendly designs. Picture: Natalie Boccalon

Aimed to be released just before the upcoming term three school holidays, the focus is on “occasion dressing” and party wear for little ones.

“This is our opportunity to introduce the Forever New signature style to the next generation of girls,” Melbourne-based managing director of Forever New, Carolyn Mackenzie said.

“We’re creating ‘mini me’ styles for all their special moments and memories.”

A teen girls range will also be available from early October, catering in sizes 8 to 16.

“Designed by our team in Melbourne, you can expect all the same quality and detailing available in our women’s range,” Mackenzie added.