Watch and jewellery entrepreneur James Kennedy expanding empire with horse stable

The House of Kennedy has opened Victoria’s newest stable out at Pakenham, employing an unorthodox “horse whisperer” from the US with links to the Queen.

Jaimee Belle and James Kennedy. Picture: Getty

The House of Kennedy must have backed a winner.

James Kennedy opened Victoria’s newest stable out at Pakenham this week with US horse whisperer Monty Roberts.

Mr Kennedy, as he likes to be called, is leasing a space next to the racetrack after buying a bigger lot nearby for a purpose-built training facility to be erected.

James Kennedy and Jaimee Belle Kennedy at Derby Day in 2018. Picture: Getty

Kennedy Racing will start with seven horses and is hoping to salute during the Spring Carnival.

American horse behavioural expert Roberts believes in “nonviolent” training methods where tassels are used on the end of whips.

The horse whisperer was at Pakenham with South African trainer Chesney van Zyl for the announcement before jetting off to the UK to impart some horse sense to the Queen, another noted equine enthusiast.

James Kennedy and Jaimee Belle at Stakes Day. Picture: Julie Kiriacoudis

The Kennedys at Oaks Day. Picture: Aaron Francis

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Kennedy staff were on a loser last year amid trouble with Bang & Olufsen, former supplier to the up-market watch seller.

Tick-tock and the House of Kennedy has doubled the size of its lavish marquee in the Birdcage on Flemington’s million-dollar row.

Meanwhile, Melbourne Racing Club is first out of the stalls on Thursday at an exclusive rose-themed ladies luncheon to promote the first race of the Spring Carnival, the Memsie Stakes on August 31 at Caulfield.